Agenda Day 1
9:00 am - 4:00 pm Design Thinking University A full day, immersive experience living the Design Thinking mindset
A full day, immersive experience living the Design Thinking mindsetLuke Hydrick - Associate Designer, Continuum
Jon Campbell - Head of Experience & Service Design, Continuum
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.
At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization. Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.
Should I attend? This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.
Luke HydrickAssociate Designer
Jon CampbellHead of Experience & Service Design
9:00 am - 11:00 am Workshop A:Helping Cross-Functional Teams Adopt Design Thinking Principles in their Everyday Work Unlock the potential of Design Thinking and learn how it can be used to empower everyone in your organization to be more innovative and create incredible customer experiences that deliver business impact.
Unlock the potential of Design Thinking and learn how it can be used to empower everyone in your organization to be more innovative and create incredible customer experiences that deliver business impact.Slavko Eror - Principle Experience Designer, Intuit
Learn about the importance of having all your employees understand and apply the basic Design Thinking principles in their everyday work. As part of Innovation Catalyst group, Slavko dedicates his time coaching, facilitating and teaching cross-functional teams on Intuit’s Design for Delight (D4D) methodology, focusing on:
– Developing deep customer empathy
– Identifying real-world customer problems
– Developing and testing Leap of Faith Assumptions
– Running rapid experimentation with customers
Slavko ErorPrinciple Experience Designer
11:15 am - 11:30 am Morning Break
11:30 am - 2:00 pm Working Lunch + Workshop B: Building Journey Maps, Personas, and Blueprints for Design SuccessShawn Johnson - Group VP Product & Design, Discovery Inc.
At the core of human-centered design is an understanding of the customer. The importance of putting customer-driven research at the forefront of your business strategy cannot be overstated. This starts with building a solid customer journey map mixing the right blend of data and intuition-based decision making. This workshop tackles the customer journey mapping process through a case study approach, highlighting best practices at each step.
Shawn JohnsonGroup VP Product & Design
2:00 pm - 3:00 pm Workshop C:How to Create a Design Thinking Movement
Unlock the potential of Design Thinking and learn how it can be used to empower everyone in your organization to be more innovative and create incredible customer experiences that deliver business impact.
Five Principles to Creating a Design Thinking Movement" will be addressed, including ways to:
- Leverage Design Thinking to accelerate innovation across your organization.
- Transform design and innovation from a peripheral skill into standard practice
- Convert your company culture to deliver sustainable results for your customers, your business, and your employees
In the end you will have built new relationships with fellow design thinkers and gathered multiple ideas for how to advance your own Design Thinking movement.