Live Chat Software
23-25 April, 2018
United States

Agenda Day 2


Sponsored by: Smashing Ideas

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Kevin Wick

Executive Creative Director
Smashing Ideas

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Brian Burke

Chief Executive Officer
Smashing Ideas

8:30 am - 9:00 am MORNING KEYNOTE ADDRESS: Collaborative Creativity: Applied Design Thinking

Eric Quint, Chief Design Officer ,3M
The realities of evolving complexities require a new standard of innovation that is both collaborative and adaptive on a global scale. The principle of collaborative creativity reminds us that we are all part of an innovation ecosystem, uniting purpose with partnership enhancing customer and brand experiences. In the context of business, design thinking is about unlocking the future and driving value for business and customers. With strong collaboration, it’s the active translation of customer insights into meaningful design solutions that impact people’s lives. At 3M, Design Thinking is seen as a tool for transformation, as well as for collaboration. Hear from Design Thinking champion, Eric Quint, share how integration of Design is about building trust and stimulating inclusion—and that is where Design Thinking comes into play.
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Eric Quint

Chief Design Officer
3M

9:00 am - 9:45 am CASE KEYNOTES: Ecosystem Innovation

Xavi Cortadellas, Head of Innovation,Gatorade Tucker Fort, Partner,Smart Design
In a world where nearly everyone can start their own business, competition grows fierce as the marketplace becomes more crowded, putting a lot of pressure on big brands. Innovation should start within core business, but sometimes innovation can generate new services and benefits beyond the core. Powerhouse firms like Gatorade are creating ecosystem innovations reinventing their products, consumer experiences and business models.

Hear from two inventive executives who partnered together to turn a sports drink into an unparalleled, high-tech product for athletes as they share the following:
·         How the team transformed an idea into a state-of-the-art experience for their clients by applying design thinking
·         Advice on best practices for partnership to achieve a successful outcome
·         Evidence as to why the design thinking approach is imperative for both large and small organizations 
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Xavi Cortadellas

Head of Innovation
Gatorade

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Tucker Fort

Partner
Smart Design

9:45 am - 10:15 am CASE KEYNOTE: Designed for Disruption

Dan Kraemer, Founder & Chief Design Officer ,IA Collaborative
Big companies’ scale has them acting like enablers for their own disruption. Traditional competitive barriers like economies of scale, deep channel leverage and complex infrastructure are making industry leaders ideal targets for new competitors. 
 
Disruption is coming from nimble upstarts that take companies’ most important consumer touchpoints  and from fringe leaders that are changing consumer expectations and shifting entire markets away from status quo. 
 
IA Collaborative, will share how they think, act and design like a disruptor, exploring: 
- Why large companies enable their own disruption 
- The three keys to outpacing your disruptors 
- How to launch your next competitor 
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Dan Kraemer

Founder & Chief Design Officer
IA Collaborative

10:15 am - 11:15 am Networking Break & Innovation Drive

11:15 am - 11:45 am CASE KEYNOTE: Transform your Business with Design Thinking and Artificial Intelligence

Jose de Francisco Lopez, Design Director, Human Factors Engineering,Nokia
Design Thinking and Artificial Intelligence are intersecting to deliver revolutionary experiences in human-centered innovations. Many still expect A.I. to replace humans in the future as automation and robotics pose a looming threat to job security—fortunately the opposite is now true. Amid growing recognition that the algorithms powering A.I. have their limitations, people who utilize design thinking to augment advanced technologies are proving to be invaluable assets.

In this session, hear Nokia’s design leader share the following:
·         Gain a better understanding of how machine learning can impact your business
·         Harness the power of machine learning and design thinking in a way that safeguards the future of your role in whatever industry you’re in
·         Learn how fusing the two disciplines together can create game changing experiences and products 
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Jose de Francisco Lopez

Design Director, Human Factors Engineering
Nokia

For some the answer is an obvious, resounding “yes”, while others believe each division should remain in its silo and leave it to the creative team to work their design thinking magic. Others may simply argue that a myriad of hurdles can get in the way, making it seem like a never-ending uphill battle to a fantasy destination.

Hear from professionals share their successes, disappointments and beliefs as they address:
·         What an organization with design thinking at scale can look like and how it has impacted their customers
·         If it is scalable, where does change begin?
·         What holds companies back from scaling design thinking?
·         Can you and your team implement this when they are spread all over the world?
·         How can you gain buy-in from the right people?
 
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Kevin Wick

Executive Creative Director
Smashing Ideas

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Mike Kornacki

Director of UX Design
Johnson Controls

12:15 pm - 1:15 pm Networking Lunch

Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.
 
There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.  

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

Sponsored by: Beyond

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Jennifer McLennan

Senior Director Design & Development
Marriott International

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Peter Antonelli

Design Director
Orange

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Harlan Kennedy

Founder, Director of Strategy
Orange

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JC Grubbs

Founder & CEO
Devmynd

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Vinod Varma

VP Customer Experience & Product Strategy
American Express Global Business Travel

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Teresa Brazen

Senior Director of Professional Education
DesignIt

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Raksa Ouk

Senior Director for Digital Traveler Experience
American Express Global Business Travel

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Adam Siegel

Head of Projects
Amazon

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Justin Daab

Principal & President
Magnani

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Matt Iliffe

Partner
Beyond

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Jarrod Tredway

Client Strategist
Beyond

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Danielle Galmore

Director of New Business Innovation
Steelcase

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Alli Beane

Senior Director Design & Development
Marriott International

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Lindsay Kenzig

Lead Design and User Experience Researcher
eBay

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Janice Cho

Head of Design
DevMynd

3:00 pm - 3:30 pm Networking Break

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

Sponsored by: Beyond

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Jennifer McLennan

Senior Director Design & Development
Marriott International

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Peter Antonelli

Design Director
Orange

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Harlan Kennedy

Founder, Director of Strategy
Orange

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JC Grubbs

Founder & CEO
Devmynd

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Vinod Varma

VP Customer Experience & Product Strategy
American Express Global Business Travel

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Teresa Brazen

Senior Director of Professional Education
DesignIt

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Raksa Ouk

Senior Director for Digital Traveler Experience
American Express Global Business Travel

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Adam Siegel

Head of Projects
Amazon

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Justin Daab

Principal & President
Magnani

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Matt Iliffe

Partner
Beyond

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Jarrod Tredway

Client Strategist
Beyond

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Danielle Galmore

Director of New Business Innovation
Steelcase

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Alli Beane

Senior Director Design & Development
Marriott International

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Lindsay Kenzig

Lead Design and User Experience Researcher
eBay

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Janice Cho

Head of Design
DevMynd

4:55 pm - 5:25 pm EMBRACING DESIGN THINKING: How to Ensure Design Makes an Impact

Geoff Donegan, Creative Director & Partner,Tank Design
So we know what design thinking is, but how do we live by it? How do we make sure it actually impacts our customer experience? Implementation is crucial and often the most forgotten step, resulting in too many ideas and not enough meaningful solutions. As impactful as design thinking can be for a business, it only leads to true innovation if the vision is executed upon and transforms part of the customer’s life.
 
This session will aim to address:
·         How organizations can truly embrace design thinking
·         Mindsets and behaviors critical to allowing design thinking to impact your business
·         The attitudinal and structural organization commitment necessary for repeated success
 
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Geoff Donegan

Creative Director & Partner
Tank Design

5:25 am - 5:45 am Closing Remarks


Sponsored by: Smashing Ideas

5:45 pm - 6:45 pm Networking Cocktail Reception