April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Agenda Day 3

8:00 am - 8:45 am Registration and Breakfast

8:45 am - 9:00 am Chair Opening Remarks

9:00 am - 9:45 am MORNING KEYNOTE ADDRESS: The Future of Design: How Design Can Save Lives

In a world full of disruption, not all changes lead to the betterment of our community. At Dick’s sporting goods, the mission is to give every child and adult excitement and activity, but looking into the current school systems, you find 40% of kids dropping out of sports. Inactivity leads to high levels of obesity, diabetes, depression and more. How can a company’s good design change this outcome through customer experience, storytelling, and effective omni channel? Michael will address:
  • Designing for sustainability and social responsibility
  • Utilizing the art of storytelling to drive your message
  • Evolving design beyond a skill and worksheet to a culture and mindset
  • Understanding the complete customer journey to find pain points

9:30 am - 10:00 am Design Culture: Design Thinking That Lasts

Design Thinking offers a platform to facilitate incredible change, cultural transformation, and visibility across silos, in many cases introduced through design thinking bootcamps, workshops, and training. However, how do we sustain this design-led culture outside of the design practice? Meriah addresses moving the Chief Design office past education and into sustainability addressing:
  • Beginning a culture of innovation and design expertise
  • Researching from inside to understand employee feedback
  • Analyze the internal journey to find gaps in knowledge
  • Facilitate top down acceptance to create implicit permission

10:00 am - 10:30 am The Role of the Designer—How Leadership Can Optimize Design for Innovation

Design has dramatically evolved in today’s experience economy.  From a classic design focused on the fundamentals of engineering, visual identity, and creative, design has evolved to be inclusive of experience, strategy and innovation. Translating this change within your organization requires the development of more holistic understanding, strategic collaboration, and focus on constant disruption in the role of the designer.
  • Building classic and experience design expertise
  • Driving new market and category discovery
  • Creating a culture focused on human value
  • Designing products that disrupt

10:30 am - 11:00 am Networking Break

11:30 am - 1:00 pm “Design Thinking for…”

Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40

#1 Digital Transformation
  • Identifying true pain points of customer’s digital touchpoints
  • Designing an infrastructure capable of digital innovation
  • Analyzing success based on experience versus competitors

#2 Automation
Joseph Smiley-Design, Experience, Design Principle, E*Trade
  • Roadmapping experiences to define  avenues for effective self service
  • Creating a culture of strategic design to humanize automated interactions
  • Utilizing AI to revamp employee experience


#3 Brand Experience
  • Designing for a holistic brand ecosystem
  • Identifying customer perception of brand
  • Creating digital products that represent brand


#4 Cultural Transformation
  • Activating the frozen middle
  • Garnering executive level buy-in
  • Designing for sustainable buy-in

#5 Employee Engagement
  • Involving HR into design thinking initiatives
  • Understanding your employees journey
  • Applying design thinking to your onboarding process

#6 Innovation
  • Identifying meaningful products to pursue
  • Fostering an innovative mindset in all teams
  • Empowering pockets of innovation across teams

#7 Collaboration
  • Fostering cultural buy-in
  • Identifying key stakeholder involvement
  • Working across remote and dispersed teams

#8 Product Design
  • Cross functional collaboration on product development
  • Strategic ideation before implementation
  • Methods of Rapid prototyping and reiteration

12:35 pm - 1:05 pm Lunch