Design Thinking 2020

7:25 am - 7:55 am Registration and Breakfast

7:50 am - 8:00 am Chair Opening Remarks

8:00 am - 8:30 am MORNING KEYNOTE ADDRESS: Design Transformation: The True Power of Design Thinking

Design thinking has dramatically transformed over the last few years. Specifically, an emerging use case of design thinking that is transformative. in nature. Spanning from digital, cultural, organization, and brand transformation, the design thinking process brings collaboration across siloes, stakeholder buy-in, and an emphasis on customer centricity that drives holistic change.

Understanding the value of design cross-functionally
Creating a human-centric culture obsessed with your customer
Sustaining growth as a design led organization.

8:30 am - 9:00 am Design Culture: Design Thinking That Lasts

Meriah Garrett - Chief Design Officer, USAA

Design Thinking offers a platform to facilitate incredible change, cultural transformation, and visibility across silos, in many cases introduced through design thinking bootcamps, workshops, and training. However, how do we sustain this design-led culture outside of the design practice? Meriah addresses moving the Chief Design office past education and into sustainability addressing:

Beginning a culture of innovation and design expertise
Researching from inside to understand employee feedback
Analyze the internal journey to find gaps in knowledge
Facilitate top down acceptance to create implicit permission

Meriah Garrett

Chief Design Officer
USAA

See Bio

9:00 am - 9:30 am DIGITAL TRANSFORMATIONS AREN'T WORKING: Driving a new way of thinking so you can disrupt yourself

Jess Leitch - Design Principal, Idean

You’ll no doubt have heard the phrase design thinking is a mindset. Well so is a disruption. Einstein was right when he said you can’t solve problems with the same thinking that created them.

In this talk, you’ll hear about:

how you can you can use design to adopt a different mindset,
how to supercharge your transformation efforts,
how to disrupt your own businesses before it gets disrupted by someone else

Jess Leitch

Design Principal
Idean

See Bio

9:30 am - 10:00 am Networking Break

10:00 am - 10:30 am The Role of the Designer: How Leadership Can Optimize Design for Innovation

Design has dramatically evolved in today’s experience economy. From a classic design focused on the fundamentals of engineering, visual identity, and creative, design has evolved to be inclusive of experience, strategy and innovation. Translating this change within your organization requires the development of more holistic understanding, strategic collaboration, and focus on constant disruption in the role of the designer.

Building classic and experience design expertise
Driving new market and category discovery
Creating a culture focused on human value
Designing products that disrupt

10:30 am - 11:00 am People, Process, and Design: Developing a Behavioral Model for Human Centered Design & Innovation

Interest in Design Thinking, brings the promise of transformation in health organizations by uncovering opportunities, creating new and valuable ways to improve health and deliver care, and connecting with patients and populations by meeting their needs through the creation of engaging, effective experiences. But the introduction and integration of these practices often meets with challenges– resistance and obstacles to change–ranging from adoption to acceptance. Adam will share the current elements of our model, and how it came to be:

Developing a behavior led model to facilitate human-centered design transformation
Scaling design and innovation teams and traversing change-resistance
Integrating design practices from establishing innovation labs to holding bootcamps/trainings

11:00 am - 11:15 am Closing Remarks & Raffle Giveaway

11:15 am - 12:45 pm “Design Thinking for…”

Sally Grisedale - Former Product Design Director, Facebook
Brandon Linn - Manager, Talent Management, Accolade
Brian Barclay - Director, Digital Product Development, TrunkClub
Coonoor Behal - Founder, Mindhatch
Jeremy Bailey - Head of Experience Design, Freshbooks
Joseph Smiley - Design, Experience, and Service Principal, E*trade
Kerry Renna - Director of Consumer Insights, SharkNinja
Sacha Weinberg - Director, Digital Customer Experience, Starbucks
Mason West - Principle, Experience Design, Point B
Paulina Wojciak - VP of Product and UX, Qualaroo

Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40

#1 Digital Transformation

Identifying true pain points of customer’s digital touchpoints
Designing an infrastructure capable of digital innovation
Analyzing success based on experience versus competitors

#2 Automation

Joseph Smiley-Design, Experience, Design Principle, E*Trade

Roadmapping experiences to define avenues for effective self service
Creating a culture of strategic design to humanize automated interactions
Utilizing AI to revamp employee experience

#3 Brand Experience

Discovering why brand experience is everything
Hearing how Point B helped Starbucks innovate
Learning methods to amplify your design thinking skills

#4 Cultural Transformation

Activating the frozen middle
Garnering executive level buy-in
Designing for sustainable buy-in

#5 Employee Engagement

Hearing a real-world case study of an employee engagement team using design thinking
Applying a unique methodology (improv!) to improve your team’s design thinking toolkit
Improving your skills related to both your internal employee engagement team and how you engage with employees in the course of a design thinking project

#6 Innovation