Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40
#1 Digital Transformation
- Identifying true pain points of customer’s digital touchpoints
- Designing an infrastructure capable of digital innovation
- Analyzing success based on experience versus competitors
#2 Automation
Joseph Smiley-Design, Experience, Design Principle, E*Trade
- Roadmapping experiences to define avenues for effective self service
- Creating a culture of strategic design to humanize automated interactions
- Utilizing AI to revamp employee experience
#3 Brand Experience
- Discovering why brand experience is everything
- Hearing how Point B helped Starbucks innovate
- Learning methods to amplify your design thinking skills
#4 Cultural Transformation
- Activating the frozen middle
- Garnering executive level buy-in
- Designing for sustainable buy-in
#5 Employee Engagement
- Hearing a real-world case study of an employee engagement team using design thinking
- Applying a unique methodology (improv!) to improve your team’s design thinking toolkit
- Improving your skills related to both your internal employee engagement team and how you engage with employees in the course of a design thinking project
#6 Innovation
- Identifying meaningful experiences to pursue
- Fostering an innovative mindset across all teams
- Accelerating innovation outcomes
#7 Collaboration
- Fostering cultural buy-in
- Identifying key stakeholder involvement
- Working across remote and dispersed teams
#8 Product Design
- Cross functional collaboration on product development
- Strategic ideation before implementation
- Methods of Rapid prototyping and reiteration
Sally Grisedale
Former Product Design Director
Facebook
Brandon Linn
Manager, Talent Management
Accolade
Brian Barclay
Director, Digital Product Development
TrunkClub
Coonoor Behal
Founder
Mindhatch
Jeremy Bailey
Head of Experience Design
Freshbooks
Joseph Smiley
Design, Experience, and Service Principal
E*trade
Kerry Renna
Director of Consumer Insights
SharkNinja
Sacha Weinberg
Director, Digital Customer Experience
Starbucks
Mason West
Principle, Experience Design
Point B
Paulina Wojciak
VP of Product and UX
Qualaroo