Driving Sustainable Growth and Competitive Advantage through Human-Centered Design

April 14-17, 2020
Hilton Austin, TX

Design Thinking 2020 Blog

Empathy Honorable Mention: The Red Thread


One of our 2020 Empathy Awards finalist, Accolade highlights the work enhanced employee experience using Human-Centered Design to create their red-thread of collaboration. 

Participatory Design in Practice

By: Rob Gifford

Simplicity is a tool for effective design, but often when implementing presents the challenge of creations that are "too vague." How can one begin to approach simplicity within design from a point of user-centricity to drive actionable understanding and experiences that resonate? 

2019 Design & Innovation Awards: Empathy Awards


Empathy is the first step of design thinking and a core principle of human-centered design. Empathy, for both customers and employees, builds the foundation to user-centric innovation. This category looks to highlight the power of empathy in creation of products, services, cultures, and project outcomes. 

2019 Design & Innovation Winners: Design Transformation

By: Marisa White

We recently held our inaugural Design & Innovation Awards highlighting extraordinary case studies utilizing human-centered design. We highlight the winners of our Design Transformation Category below. 

Ecosystem Thinking: Next Level Transformation

By: Emanuel Brown, Point B

The conclusion of Point B's three part series, we establish the connection between customers and design thinking methods to unlock your team's innovation potential to drive ecosystem thinking. 

Automate Your User Research for Long-Term Viability and a Better Bottom Line

By: Paulina Wojciak

Just as process, product, and service is evolving in the increasingly digital landscape, so is user research. What tools and techniques can we and must we optimize in order to automate research in order to stay competitive with today's rate of change? 

Redefining Brand Experience for the Relationship Era

By: Mason West, Point B

In an enivronment hyper focused on customer experience, organizations often find themselves in the cross-hairs of over-supplying features, benefits, and experiences to match arising innovations. However, losing focus on your brand and who you are to the customer often becomes more harmful and helpful. Mason addresses the art of balancing Customer Experience with Brand Experience. 

Contempt in Cross-Team Collaboration

By: Sally Grisedale

Collaboration is easier said than done, especially taking into account the human-factors involved in working as a team! However, maximizing the team effort leads to the most meaningful innovations, especially in cross-functional business unites, what are best practices for success? 

Design Thinking (Still) Matters

By: Mason West, Hannah Berson and Emanuel Brown, Point B

Design Thinking has been acknowledged over time for navigating and solving business problems, however has received criticism and skepticism when not used appropriately. Is this the direction Design Thinking will continue to take, or how can we develop the system for future transformation? 

7 Signs of Genuine Human-Centered Design Thinking

By: Ryan Spanswick

Not all companies who claim to practice design thinking and uphold human-centered design standards actually follow through with doing so. Examine your processes, checking for these seven signs of a genuine human-centered design approach.

Expert Interview with Dan Kraemer, Founder and Chief Design Officer, IA Collaborative

By: Dan Kraemer

The CMP team took a moment to interview one of our keynote presenters, Dan Kraemer,  to get a deeper insight into IA Collaborative as an agency, the state of design thinking and intersection of business, as well as compelling case examples and a sneak peak of his upcoming keynote! 

The Front Lines of Transformation – Lessons Learned

By: Elizabeth Rutherfurd

Understanding Design Thinking as a tool for transformation is a common theme, however how are we doing this? What actually drives meaningful change? From leadership, building value, empathy, and failure, deep dive into best practices to drive the the transformation journey. 

Design Thinking Starts with Defining Product Concept (A Series on Making the Most out of New Ideas)

By: Ryan Spanswick

The precedent for excellent digital product design is essential--especially given the opportunity and fear surrounding disruption. However, without a meaningful approach, digital initiatives fail, so how do we create meaningful product? 

Guiding Principals of Inclusive Design

By: Cory Roth

Inclusive design addresses the diverse and changing world, population, and cultures, however how does this impact product and service design? And how can we begin to optimize inclusive design in our own organizations?

Have a business challenge? Put design thinking to work

By: Mindy Reyes

A sneak peak into Idean's Design Thinking methodology, the team dives into the evaluation and evolution of design thinking in the context of meaningful product development. 

Design Thinking: A Key To Improving Organizational Culture

By: Coonoor Behal

Design thinking is more than process, the true use case affects organizational culture creating collaboration, effective ideation, and productivity in failure.

Become the Leader who can end Cross Functional Team Dysfunction

By: Sally Grisedale

Excellent user experience requires cross functional collaboration to optimize best products, however, how do you resolve tensions, avoid dysfunction, and begin to build alliances?

3 Experience Design Roadblocks for New Product Development

By: Deanna Dial

Product creation now consistently connects with experience design, however still presents a unique set of challenges, especially in the digital era. How are you navigating fuzzy front end, abstract concepts? How are you moving past assumptions, to deep user research and understanding? 

Debunking Design Thinking Myths


When it comes to Design Thinking, there is an abundance of myths and mis-leadings surrounding the meaning, tools, and concepts around Design Thinking. In a quick post, we address what some of our past Design Thinking participants and speakers have to say on the topic. 

Understanding the key ingredient to Design Thinking - Empathy

By: Paul Strike

Empathy is key to creating a rich and rewarding experience that will actually engage customers and drive product and service participation. It’s a form of detailed understanding, insight and awareness that comes from intimately knowing people.

Why Experience Design?

By: Marisa White

A quick look into why experience design, taking in insights from our very first Experience Design Week in Denver. 

The Evolving Brand Community

By: Marisa White

Brand is transforming, it's no longer about a singular product or service. It's about creating an ecosystem and community. Are you looking into your everyday examples of brand?

What is Experience Design?

By: Sandy Ko

With our first Experience Design Week program next week, we wanted to take a deep dive into the definition of experience design and the moving parts incorporated within the rising discipline in the Design & Innovation world. Featuring our Experience Design Week producer and analyst, Sandy creates an overview and Experience Design 101 guide. 

Organizational Improv: A Creative Approach to Corporate Training

By: Coonoor Behal

It’s one thing to say we need a more design-centric culture, another to begin to develop an attitude and openness to ideation and cross-functional collaboration. Highlighting the success in her coaching and training sessions, Coonoor explores organizational improve as a way to foster creativity. 

The ROI of Design Thinking

By: Marisa White

Quantifying design thinking and human-centered design drives can offer avenues for continous improvement and organizational buy-in, however, how are we currently measuring, what sort of reports exist to quantify, and is this the way it should be done? 

Gaining Buy-In to Drive a Human-Centric Culture

By: Marisa White

While driving human-centric change within the organization, many face challenges with buy-in from the business at large. However, the use case of true design transformation begins and fails at this juncture. Addressing a few simple steps, we can begin to move the needle in the right direction and allow the true impact of design thinking to take form. 

Expert Interview with Cindy Chastain, SVP of Customer Experience, Mastercard

By: Cindy Chastain

Cindy believes that good design is good business and is critical for driving innovation, differentiation, and great customer experiences.Her focus is on guiding the transformation of MasterCard’s customer experience, connecting business strategy and human insights to forward the creation of innovative digital product, services and brand experiences.

5 Design Thinking Best Practices To Implement

By: Design Rush

In collaboration with media partner, Design Rush, we explore not only what design thinking is, but how can it be used in tactical business growth. Broken down into five beginning steps, you can start to think about now to drive human-centered design in the organization. 

Understanding Design Sprints

By: Joseph Smiley

Design Thinking brings with it a myriad of tools, techniques, and workshops to implement human-centricity into an organization. One of the most commonly cited to kickstart innovation is the "Design Sprint." Joseph Smiley, Director of Experience Design at E*trade gives a overview of what a design sprint is, how it works, and when to use and not use. 

Expert Interview with Bianka McGovern, VP User Experience, Goldman Sachs


About Bianka

Bianka is a design program manager at Goldman Sachs involved in building web platforms for financial services professionals. She has spent most of her UX career in the Enterprise space, typically working on multi-layered platforms and redefining the experience of professional and operational workflows. More recently, she built up the UX design practice at the Tax & Accounting division of Thomson Reuters. Bianka is passionate about taking a holistic approach to UX that fosters awareness of the many touch points in the experience ecosystem.

What is Design Thinking?

By: Marisa White

Your leadership mandated you understand design thinking, now what? It's a situation many of executives are placed in and understanding what exactly design thinking means at the core can be difficult. While there are many advanced applications of design thinking, we do a quick and dirty dive into the core steps and principles in design thinking. 

What's New-The Design Thinking 2019 Maturity Tracks

By: Marisa White

A quick overview of how design thinking defines maturity and the learning formats that will help you on your design thinking journey.

Welcome, Design Thinkers!

By: Marisa White

As 2019 marks our 20th year in CX research and events, we know first-hand how rapidly customer experience is evolving. In an age of constant disruption, Design Thinking offers leaders, executives, and practitioners alike an avenue to drive sustainability, growth, and relevance as experiences transform.  We hope to involve you in this journey!