April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Design Thinking 2019 Blog

By: Deanna Dial

3 Experience Design Roadblocks for New Product Development

Product creation now consistently connects with experience design, however still presents a unique set of challenges, especially in the digital era. How are you navigating fuzzy front end, abstract concepts? How are you moving past assumptions, to deep user research and understanding? 


Debunking Design Thinking Myths

When it comes to Design Thinking, there is an abundance of myths and mis-leadings surrounding the meaning, tools, and concepts around Design Thinking. In a quick post, we address what some of our past Design Thinking participants and speakers have to say on the topic. 

By: Marisa White

Why Experience Design?

A quick look into why experience design, taking in insights from our very first Experience Design Week in Denver. 

By: Marisa White

The Evolving Brand Community

Brand is transforming, it's no longer about a singular product or service. It's about creating an ecosystem and community. Are you looking into your everyday examples of brand?

By: Sandy Ko

What is Experience Design?

With our first Experience Design Week program next week, we wanted to take a deep dive into the definition of experience design and the moving parts incorporated within the rising discipline in the Design & Innovation world. Featuring our Experience Design Week producer and analyst, Sandy creates an overview and Experience Design 101 guide. 

By: Coonoor Behal

Organizational Improv: A Creative Approach to Corporate Training

It’s one thing to say we need a more design-centric culture, another to begin to develop an attitude and openness to ideation and cross-functional collaboration. Highlighting the success in her coaching and training sessions, Coonoor explores organizational improve as a way to foster creativity. 

By: Marisa White

The ROI of Design Thinking

Quantifying design thinking and human-centered design drives can offer avenues for continous improvement and organizational buy-in, however, how are we currently measuring, what sort of reports exist to quantify, and is this the way it should be done? 

By: Marisa White

Gaining Buy-In to Drive a Human-Centric Culture

While driving human-centric change within the organization, many face challenges with buy-in from the business at large. However, the use case of true design transformation begins and fails at this juncture. Addressing a few simple steps, we can begin to move the needle in the right direction and allow the true impact of design thinking to take form. 

By: Cindy Chastain

Expert Interview with Cindy Chastain, SVP of Customer Experience, Mastercard

Cindy believes that good design is good business and is critical for driving innovation, differentiation, and great customer experiences.Her focus is on guiding the transformation of MasterCard’s customer experience, connecting business strategy and human insights to forward the creation of innovative digital product, services and brand experiences.

By: Design Rush

5 Design Thinking Best Practices To Implement

In collaboration with media partner, Design Rush, we explore not only what design thinking is, but how can it be used in tactical business growth. Broken down into five beginning steps, you can start to think about now to drive human-centered design in the organization. 


Expert Interview with Bianka McGovern, VP User Experience, Goldman Sachs

About Bianka

Bianka is a design program manager at Goldman Sachs involved in building web platforms for financial services professionals. She has spent most of her UX career in the Enterprise space, typically working on multi-layered platforms and redefining the experience of professional and operational workflows. More recently, she built up the UX design practice at the Tax & Accounting division of Thomson Reuters. Bianka is passionate about taking a holistic approach to UX that fosters awareness of the many touch points in the experience ecosystem.

By: Joseph Smiley

Understanding Design Sprints

Design Thinking brings with it a myriad of tools, techniques, and workshops to implement human-centricity into an organization. One of the most commonly cited to kickstart innovation is the "Design Sprint." Joseph Smiley, Director of Experience Design at E*trade gives a overview of what a design sprint is, how it works, and when to use and not use. 

By: Marisa White

What is Design Thinking?

Your leadership mandated you understand design thinking, now what? It's a situation many of executives are placed in and understanding what exactly design thinking means at the core can be difficult. While there are many advanced applications of design thinking, we do a quick and dirty dive into the core steps and principles in design thinking. 

By: Marisa White

What's New-The Design Thinking 2019 Maturity Tracks

A quick overview of how design thinking defines maturity and the learning formats that will help you on your design thinking journey.

By: Marisa White

Welcome, Design Thinkers!

As 2019 marks our 20th year in CX research and events, we know first-hand how rapidly customer experience is evolving. In an age of constant disruption, Design Thinking offers leaders, executives, and practitioners alike an avenue to drive sustainability, growth, and relevance as experiences transform.  We hope to involve you in this journey!