Product creation now consistently connects with experience design, however still presents a unique set of challenges, especially in the digital era. How are you navigating fuzzy front end, abstract concepts? How are you moving past assumptions, to deep user research and understanding?
Empathy is key to creating a rich and rewarding experience that will actually engage customers and drive product and service participation. It’s a form of detailed understanding, insight and awareness that comes from intimately knowing people.
It’s one thing to say we need a more design-centric culture, another to begin to develop an attitude and openness to ideation and cross-functional collaboration. Highlighting the success in her coaching and training sessions, Coonoor explores organizational improve as a way to foster creativity.
Design Thinking brings with it a myriad of tools, techniques, and workshops to implement human-centricity into an organization. One of the most commonly cited to kickstart innovation is the "Design Sprint." Joseph Smiley, Director of Experience Design at E*trade gives a overview of what a design sprint is, how it works, and when to use and not use.
Bianka is a design program manager at Goldman Sachs involved in building web platforms for financial services professionals. She has spent most of her UX career in the Enterprise space, typically working on multi-layered platforms and redefining the experience of professional and operational workflows. More recently, she built up the UX design practice at the Tax & Accounting division of Thomson Reuters. Bianka is passionate about taking a holistic approach to UX that fosters awareness of the many touch points in the experience ecosystem.