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Christopher Daly Head of Experience & Product Design
Sotheby's


Day 3: Main Conference, Site Tour

11:00 AM CASE KEYNOTE - How to Valuate and Sell Human-Centered Design as a Business Strategy

Design thinking is not a process “add on” but a fundamental shift in how organization’s view their customers and product/service offerings.  Because of this new human-centered design focus, hand-in-hand with digital transformation across organizational silos, you’ll need to time- and cost-effectively swap out major pieces of your technology stack to best meet customer needs.  In this session, Sotheby’s design leader, Chris Daly, explores how they effectively phased design thinking implementation to mitigate the compromise of existing business operations in an organization with a 250-year legacy.