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Clay Maxwell Chief Executive Officer
Peer Insight


Day 1: Pre-Conference Sessions

8:30 AM Workshop A: Innovating the Business Model

Business Modeling has become a well-known strategic and entrepreneurial approach to challenge existing methodologies. More than simply filling in the blanks of a template, this workshop takes a practical, case study approach, addressing strategies for designing and testing the economics of new business concepts, including:
  • How to build a go-to-market strategy prototype for your growth project
  • How to define possible revenue models
  • How to identify defensible control points
  • How to map out a learning plan to test all of the above in the market