Dan Kraemer Founder and Chief Design Officer
IA Collaborative
As Founder and Chief Design Officer at global design and innovation consultancy IA Collaborative, Dan Kraemer is an internationally recognized brand, product, interactive and architectural experience designer who works with some of the world’s most successful companies and brands – including Johnson & Johnson, United Airlines, Samsung, GE, Nike, and Hyatt. Dan leads IA Collaborative’s multidisciplinary design team to identify unseen human needs, frame breakthrough opportunities and drive systemic solutions to commercialization. His work has been recognized by the International Design Excellence (IDEA) Awards, GOOD DESIGN™ Awards, the Red Dot International Design Awards, the iF World Design Awards and the Design Intelligence Awards. Dan’s work has been featured by Forbes, the BBC, Branding Magazine and Innovation Magazine, and he is a frequent lecturer on the national and international stage.

Day 2: Main Conference

12:30 PM CASE KEYNOTE - 3 Initiatives Every Design Thinker Should Be Leading

Now recognized as a strategic asset to business, design touches every part of an organization - from marketing to technology to finance. Regardless of your role and title, how can you prove the value of a design thinking mindset and approach within your organization? Through the lens of real-world examples and case studies from IA Collaborative’s work with top companies and brands, this talk will share 3 initiatives that every design thinker can lead, advocate for, or sponsor that will generate impact in their organization.