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David Bingham Director, User Experience
GE Digital


Day 2: Main Conference

11:15 AM EXECUTIVE PANEL - Leading a Holistic Approach to Digital Transformation Focused on the Customer Journey

Digital transformation is often disorderly approached in terms of implementation, with organizational functions using various internal and external digital tools that they individually deemed “best in class”.  In addition, a lack of cross-functional technology leadership fuels a disconnected approach.  Through the lens of design thinking, this session addresses how to manage digital transformation holistically with the customer at the center of the process:
  • Who owns digital transformation at the C-level?
  • How to assess technological platforms to deliver maximum value to the customer
  • Understanding what is best for the organization might not be best for the customer

16:00 PM Leveraging Left/Right Brain Skillsets and the Evolution of UX/CX

With a deep understanding of user/customer needs, experience professionals drive value throughout the entirety of the customer journey.  This session explores how to best empower and activate skillsets that are both analytical and creative to deliver the ideal experience.