David Dombrowski Director, Industrial Design & Innovation
Pfizer Consumer Health Care

Day 2: Main Conference

16:00 PM Reinventing the "Incremental" Mindset for a Long-Term Disruptive Innovation Pipeline

Design thinking provides a game changing model for product development, focusing on out-of-the-box, disruptive changes over incremental capability improvements.  How do innovation leaders leverage design thinking to re-invent ideation?