David Schell VP Global Experience and Design
David is a passionate and experienced digital leader with a focus on insight driven creative. Specializing in building brands in the digital space, informed user experiences, digital strategy and cross-platform storytelling. Currently leading the Global Product Design team at Pearson Education, the World’s largest education company, David is working to build and grow a world class experience design organization, focused on creating the next generation of digital learning experiences. Before Pearson, David built and led design teams at several agencies, both large and small, working closely with a diverse group of fortune 500 clients in varying industries. Throughout his career David's work has been recognized by many industry awards, including the Clios, Cyber Lions, Webby Awards, Communicator, Davey and the Addy Awards.
Day 2: Main Conference
11:15 AM EXECUTIVE PANEL - Leading a Holistic Approach to Digital Transformation Focused on the Customer Journey
Digital transformation is often disorderly approached in terms of implementation, with organizational functions using various internal and external digital tools that they individually deemed “best in class”. In addition, a lack of cross-functional technology leadership fuels a disconnected approach. Through the lens of design thinking, this session addresses how to manage digital transformation holistically with the customer at the center of the process:
- Who owns digital transformation at the C-level?
- How to assess technological platforms to deliver maximum value to the customer
- Understanding what is best for the organization might not be best for the customer