How to Design Think
Design Thinking 2017 isn’t your typical user conference. The event gathers the many practitioners, in and outside of the design function, who've identified Design Thinking as a useful problem-solving tool. Featuring plenary keynotes/panels and interactive track workshops, plus a master class termed Design Thinking University, you’ll gain the insights and inspiration you need to operationalize Design Thinking both functionally and as a business strategy. Unfamiliar with the Design Thinking process? Here's a quick primer:
Fully understand the perspective of your user or customer. Look through their eyes.
Based on your empathy, culminate your findings to determine your problem statement and what will be the focus of your design,
Generate a large pool of various possible solutions, leaving no stone unturned to explore solutions beyond the obvious.
Transform conceptual ideas into a physical, tangible form in which you and your peers can interact.
Try out refined prototypes, garner feedback, learn more about the user and their experience, and refine your perspective.
Continue repeating the process, maintaining continuous focus on the user or customer.
Vice President Global Experience Design
VP Global Experience and Design
SVP and Head of Customer Experience Insights - Wholesale Internet Services
Vice President of Product Design
Senior Vice President, Experience & Service Design
VP of Product and Design
Global Design Leader - Human Centered Design
Design Thinking Lead - Global Design
Senior Director, Experience Design, Digital Engineering
Head of Design and Innovation
Vice President, User Experience & Design
Distinguished Designer, Design Practices Director
Head of Experience & Product Design
Design Director, Human Factors Engineering
Director, Industrial Design & Innovation
Pfizer Consumer Health Care
Executive Director, North America
Managing Director of User Experience
Charles Schwab and Co., Inc.
Chief Executive Officer
Chief Customer Officer
SVP, Customer Experience & Design