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23-25 April, 2018
United States

How to Design Think

Design Thinking 2017 isn’t your typical user conference. The event gathers the many practitioners, in and outside of the design function, who've identified Design Thinking as a useful problem-solving tool. Featuring plenary keynotes/panels and interactive track workshops, plus a master class termed Design Thinking University, you’ll gain the insights and inspiration you need to operationalize Design Thinking both functionally and as a business strategy. Unfamiliar with the Design Thinking process? Here's a quick primer:

Experience 3 Days of Expertly Curated Content

Empathize

Fully understand the perspective of your user or customer. Look through their eyes.

Define

Define

Based on your empathy, culminate your findings to determine your problem statement and what will be the focus of your design,

Ideate

Ideate

Generate a large pool of various possible solutions, leaving no stone unturned to explore solutions beyond the obvious.

Prototype

Prototype

Transform conceptual ideas into a physical, tangible form in which you and your peers can interact.

Test

Test

Try out refined prototypes, garner feedback, learn more about the user and their experience, and refine your perspective.

Iterate

Iterate

Continue repeating the process, maintaining continuous focus on the user or customer.

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