Product by design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem, and validating the solution with real users. If you're interested in learning more, take a look at Shawn Johnson's presentation from Design Thinking 2019.
Ben Judy, Head of UX at 7-Eleven, spoke at Design Thinking 2019 about using design thinking strategically in order to survive. Take a look at his presentation.
Meriah Garrett, Chief Design Officer, USAA, spoke at Design Thinking 2019 about building a Design Culture and Culture of Human-Centered Design. Take a look.
Paul Strike, VP, Head of Design at Prudential gave presentation at Design Thinking 2019 on Human Centered Design. Take a look.