Fast Track Your Attendance
April 16-18, 2019 | JW Marriott Austin | #DesignThinking2019
Across the spectrum of maturity, this year we aim to focus on leading challenges, trends, and opportunities:
- Design Thinking Workshops OR Design Thinking University
- BRAND NEW Maturity Tracks: 101, 201 or 301
- IBM Studios Austin & USSA Chief Design Office Site Tour Experiences
- Navigating meaningful innovation in today’s digital economy
- Creating a brand ecosystem to create lifelong customers
Join fellow attendees for intimate tours of the space led by IBM’s top designers. A private presentation for our group will provide a window into IBM’s custom Design Thinking methodology, leveraging unique principles, keys and an iterative “Loop” model. Learn how one of the world’s most powerful and reputable technology companies successfully pivoted toward a human-centric focus.
Missed out on the 2018 USAA Site Tour? Take a look at the 2018 overview in preparation for 2019! Take a look at this site tour spotlight to learn more about the USAA Chief Design Offce, and why you must attend!
Missed out on Design Thinking 2018?
Take a look at our 2018 Design Thinking Attendee Kit to give you a glimpse of what to expect for 2019!
- Speakers + Advisory Board
- The Fun Stuff
- Onsite Team
- 2018 Event Partners
Joining us at Design Thinking 2019? Take a look at the Attendee Kit for event info, a list of the speakers, and more!
In further understanding Human-Centered Design, it became important to adequately define the nuances between different design practices. Within the Customer Management Practice, there are four distinct events, Digital Product, Service Design, Design Thinking, and Experience Design, pressing the imperative to identify differences and similarities between them. We begun to scratch the surface in surveying our advisory board, gathering insights from events, and questions from active social media groups, some of these insights highlighted within this report.
However, we wanted to explore further how these functions work together in teams that incorporated all specialties. What is the broader definition of design? What did the intersection of service design, UX, and experience design look like “in real life?”
Product by design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem, and validating the solution with real users. If you're interested in learning more, take a look at Shawn Johnson's presentation from Design Thinking 2019.
Ben Judy, Head of UX at 7-Eleven, spoke at Design Thinking 2019 about using design thinking strategically in order to survive. Take a look at his presentation.
Meriah Garrett, Chief Design Officer, USAA, spoke at Design Thinking 2019 about building a Design Culture and Culture of Human-Centered Design. Take a look.
Paul Strike, VP, Head of Design at Prudential gave presentation at Design Thinking 2019 on Human Centered Design. Take a look.
Interested in attending a future Design Thinking Event? Take a look at this list to find out who attended in 2018. (Last Updated 10.29.2018)
to see who will be joining you at Design Thinking 2019? Take a peek at the
early birds that are already attending.
Thinking about attending Design Thinking 2019? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend.
This ROI toolkit includes:
- Convince your boss letter
- Top reasons to attend
- Estimated budget expense sheet
- and more!
Design thinking is a mindset for solving complex problems. Originally stemming from the design process, design thinking challenges leaders, individuals, and organizations to think like a designer---with your client at the heart and with a reiterative process of prototyping and testing at the core.
Check out this guide to learn the 5 steps of Design Thinking.
After gaining the baseline understanding for design thinking and growing proficiency, many organizations face barriers moving beyond a singular touch-point to organization wide buy-in. Design Thinking 201 addresses various challenges and solutions to elevate design thinking to an organization wide design transformation.
Experience the bespoke Design Thinking approaches of cutting edge companies in Austin. Join fellow attendees for an intimate tour of your choice led by top designers.
The use case for design thinking is growing rapidly in HR departments of leading enterprises. With a focus on empathy and organizational transformation, Human Resources lends itself to the core principles emphasized by human centered design. Take a look at the ways Design Thinking can transform Human Resources.
Creating the sounding board for all things Design & Innovation, the Customer Management Practice is proud to announce the members of the 2019 advisory board filled with thought leaders from a diverse range of industries, job titles, and perspectives.
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-bystep methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.