Fast Track Your Attendance

2019 Design Thinking Brochure

2019 Design Thinking Brochure

April 16-18, 2019 | JW Marriott Austin | #DesignThinking2019
Across the spectrum of maturity, this year we aim to focus on leading challenges, trends, and opportunities:

- Design Thinking Workshops OR Design Thinking University
- BRAND NEW Maturity Tracks: 101, 201 or 301
- IBM Studios Austin & USSA Chief Design Office Site Tour Experiences
- Navigating meaningful innovation in today’s digital economy
- Creating a brand ecosystem to create lifelong customers

Questions? Feel free to email us.
Design Thinking Past Attendee Snapshot

Design Thinking Past Attendee Snapshot

To give you a feel for the peers in which you’ll be sitting beside at this event in April, we have provided a list of the 2018 Design Thinking attendees. Whether you work in experience design, innovation, human factors engineering or evangelizing design thinking in your organization, this conference will deliver you immediately applicable value.
IBM Studios Austin Site Tour FAQs

IBM Studios Austin Site Tour FAQs

Missed out on the 2018 IBM Studios Design Site Tour? Take a look at the 2018 overview in preparation for 2019!
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Join fellow attendees for intimate tours of the space led by IBM’s top designers. A private presentation for our group will provide a window into IBM’s custom Design Thinking methodology, leveraging unique principles, keys and an iterative “Loop” model. Learn how one of the world’s most powerful and reputable technology companies successfully pivoted toward a human-centric focus.
Demystifying Design Thinking

Demystifying Design Thinking

Design Thinking is an innovative approach that combines service or product design with human behavior. At its core, dedicated practitioners describe design thinking as an ongoing mindset of empathy and human observation. But why does design thinking matter to you? Take a look at this infographic and and see who really benefits from using it.
What can Design Thinking Solve?

What can Design Thinking Solve?

Regardless of industry, organizations and corporations often seek to apply design thinking in an effort to remain competitive when faced with disruption. The result is a greater and more reliable awareness of customer pain points, and a generation of creative solutions and innovative products or services that authentically meet their needs. Take a look at some of the ways our event partner LUMA Institute has used Design Thinking to generate innovative and tackle brutally tough challenges.
USAA Chief Design Office Experience

USAA Chief Design Office Experience

Missed out on the 2018 USAA Site Tour? Take a look at the 2018 overview in preparation for 2019! Take a look at this site tour spotlight to learn more about the USAA Chief Design Offce, and why you must attend!

Debunking Design Thinking Myths

Debunking Design Thinking Myths

Reflecting the diversity of the agenda, we are thankful for the support of our 2018 Advisory Board. The board is integral to the development and execution of Design Thinking, supporting the strategic positioning of the brand and advising to the content and participants that matter most. Hear from some of the greatest minds in Design Thinking as they shed a light on its mysteries and separate fact from fiction.
2018 Design Thinking Attendee Kit

2018 Design Thinking Attendee Kit

Missed out on Design Thinking 2018?
Take a look at our 2018 Design Thinking Attendee Kit to give you a glimpse of what to expect for 2019!
- FAQs
- Speakers + Advisory Board
- The Fun Stuff
- Onsite Team
- 2018 Event Partners

2019 Attendee Kit

2019 Attendee Kit

Joining us at Design Thinking 2019? Take a look at the Attendee Kit for event info, a list of the speakers, and more! 

Cantina Special Report: Demystifying Design

Cantina Special Report: Demystifying Design

In further understanding Human-Centered Design, it became important to adequately define the nuances between different design practices. Within the Customer Management Practice, there are four distinct events, Digital Product, Service Design, Design Thinking, and Experience Design, pressing the imperative to identify differences and similarities between them. We begun to scratch the surface in surveying our advisory board, gathering insights from events, and questions from active social media groups, some of these insights highlighted within this report.

However, we wanted to explore further how these functions work together in teams that incorporated all specialties. What is the broader definition of design? What did the intersection of service design, UX, and experience design look like “in real life?”

Product by Design: Navigating Meaningful Innovation in Today's Digital Economy

Product by Design: Navigating Meaningful Innovation in Today's Digital Economy

Product by design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem, and validating the solution with real users. If you're interested in learning more, take a look at Shawn Johnson's presentation from Design Thinking 2019. 

Ben Judy: Using Design Thinking Strategically to Survive

Ben Judy: Using Design Thinking Strategically to Survive

Ben Judy, Head of UX at 7-Eleven, spoke at Design Thinking 2019 about using design thinking strategically in order to survive. Take a look at his presentation. 

Design Thinking That Lasts: Building a Design culture and culture of Human Centered Design

Design Thinking That Lasts: Building a Design culture and culture of Human Centered Design

Meriah Garrett, Chief Design Officer, USAA, spoke at Design Thinking 2019 about building a Design Culture and Culture of Human-Centered Design. Take a look. 

Human Centered Design: The Study of People, Behavior, and Environments

Human Centered Design: The Study of People, Behavior, and Environments

Paul Strike, VP, Head of Design at Prudential gave presentation at Design Thinking 2019 on Human Centered Design. Take a look.

Past Attendee List

Past Attendee List

Interested in attending a future Design Thinking Event? Take a look at this list to find out who attended in 2018. (Last Updated 10.29.2018)

Design Thinking 2019 Current Attendee Snapshot

Design Thinking 2019 Current Attendee Snapshot

Interested to see who will be joining you at Design Thinking 2019? Take a peek at the early birds that are already attending.

2019 Design Thinking ROI Toolkit

2019 Design Thinking ROI Toolkit

Thinking about attending Design Thinking 2019? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend.
This ROI toolkit includes:
- Convince your boss letter
- Top reasons to attend
- Estimated budget expense sheet
- and more!

2018 Design Thinking Post Show Report

2018 Design Thinking Post Show Report

Interested to see what you missed at Design Thinking 2018? Take a look at the 2018 Design Thinking Post Show Report to get you ready for Design Thinking 2019! If you want a copy of it via email instead, email us.

2019 Design Thinking 101

2019 Design Thinking 101

Design thinking is a mindset for solving complex problems. Originally stemming from the design process, design thinking challenges leaders, individuals, and organizations to think like a designer---with your client at the heart and with a reiterative process of prototyping and testing at the core. 

Check out this guide to learn the 5 steps of Design Thinking.



Learn More: 

Design Thinking 201

Design Thinking 301 

Design Thinking 201

Design Thinking 201

After gaining the baseline understanding for design thinking and growing proficiency, many organizations face barriers moving beyond a singular touch-point to organization wide buy-in. Design Thinking 201 addresses various challenges and solutions to elevate design thinking to an organization wide design transformation. 
Design Thinking 301

Design Thinking 301

Some immediate benefits of design thinking are often difficult to quantify including employee engagement, customer centricity, and cross-functional collaboration. However, successful organizations understand the impact of design thinking as driving revenue, cost savings, and economic impact.  

Design Thinking 301 goes over internal measurements of design thinking and research on the macro impact of design thinking in order to help you digital transform your organization. 
Design Thinking Site Tours 2019

Design Thinking Site Tours 2019

Experience the bespoke Design Thinking approaches of cutting edge companies in Austin. Join fellow attendees for an intimate tour of your choice led by top designers.

Design Thinking for HR

Design Thinking for HR

The use case for design thinking is growing rapidly in HR departments of leading enterprises. With a focus on empathy and organizational transformation, Human Resources lends itself to the core principles emphasized by human centered design. Take a look at the ways Design Thinking can transform Human Resources. 

The 2019 Advisory Board: The Evolving State of Human-Centered Design

The 2019 Advisory Board: The Evolving State of Human-Centered Design

Creating the sounding board for all things Design & Innovation, the Customer Management Practice is proud to announce the members of the 2019 advisory board filled with thought leaders from a diverse range of industries, job titles, and perspectives.

Design Thinking 2019 University FAQs

Design Thinking 2019 University FAQs

This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-bystep methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.