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Day 1: Pre-Conference Sessions

Pre-Conference Sessions

Design-Led Workshops

8:00 AM - 8:30 AM Registration & Coffee: Workshop A

Design-Led Workshops

8:30 AM - 11:00 AM Workshop A: Innovating the Business Model

Clay Maxwell, Chief Executive Officer, Peer Insight Marla Hetzel, Director, Enterprise Strategy & Innovation, AARP
Business Modeling has become a well-known strategic and entrepreneurial approach to challenge existing methodologies. More than simply filling in the blanks of a template, this workshop takes a practical, case study approach, addressing strategies for designing and testing the economics of new business concepts, including:
  • How to build a go-to-market strategy prototype for your growth project
  • How to define possible revenue models
  • How to identify defensible control points
  • How to map out a learning plan to test all of the above in the market

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Clay Maxwell

Chief Executive Officer
Peer Insight
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Marla Hetzel

Director, Enterprise Strategy & Innovation
AARP

Sponsored by: Peer Insight

Design-Led Workshops

11:00 AM - 11:30 AM Registration & Coffee: Workshop B

Given that 80% of US GDP is comprised of services, investment in experience delivery at every customer touch points is critical. Though product and service development are rooted in similar discipline, you must fully understand process nuances in service design and tailor your organization accordingly. Jeneanne Rae, Executive Director, Design-Led Innovation for Deloitte Monitor and founder of the Design Value Index, will lead you through the ideal process for service design, including interactive exercises in:
  • Unlocking the keys to primary research and customer insight
  • Building a meaningful, holistic customer journey map
  • Identifying and ideating around pain points and moments of truth
  • Identifying who in your organization should be working on certain types of problems
  • How to make service design decisions based on the right blend of data and intuition

(lunch provided)

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Jeneanne Rae

Federal Customer Experience Leader - Civilian
Monitor Deloitte
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Renee Anderson

Acting Lead, Insight and Design, Veterans Experience Office
U.S. Department of Veterans Affairs

Sponsored by: Monitor Deloitte

Design-Led Workshops

2:00 PM - 2:30 PM Registration & Coffee: Workshop C

Cook and Hedrick will describe "Five Principles to Creating a Design Thinking Movement," including ways to:
  • Leverage Design Thinking to accelerate innovation across your organization
  • Transform design and innovation from a peripheral skill into standard practice
  • Convert your company culture to delivery sustainable results for your customers, your business, and your employees
Cook and Hedrick will also share their journey leveraging Design Thinking and the LUMA System of Innovation to transform the culture at Autodesk to accelerate innovation in a more human-centered way and develop stronger, more loyal client relationships.
Finally, you will have an opportunity to see the LUMA system in action. Working in conjunction with fellow attendees, we will synthesize our shared experiences leading cultural change within our respective organizations, inspiring and learning from one-another. In the end you will have built new relationships with fellow design thinkers and gathered multiple ideas for advancing your own Design Thinking Movement.

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Joanna Cook

Senior Director, Experience Design, Digital Engineering
Autodesk
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Amy Hedrick

Executive Director, North America
LUMA Institute

Sponsored by: LUMA Institute

Design Thinking University

8:00 AM - 8:30 AM Registration & Coffee: Design Thinking University

Design Thinking University

8:30 AM - 12:00 PM Design Thinking University

A full day, immersive experience living the Design Thinking mindset
Jonathan Campbell, Senior Vice President, Experience & Service Design, Continuum
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.

At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization. Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.

Should I attend?
This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.


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Jonathan Campbell

Senior Vice President, Experience & Service Design
Continuum

Sponsored by: Continuum

Design Thinking University

12:00 PM - 1:00 PM Design Thinking University Lunch

Design Thinking University

1:00 PM - 4:30 PM Design Thinking University (cont'd)

A full day, immersive experience living the Design Thinking mindset
Jonathan Campbell, Senior Vice President, Experience & Service Design, Continuum
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.

At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization. Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.

Should I attend?
This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.


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Jonathan Campbell

Senior Vice President, Experience & Service Design
Continuum

Sponsored by: Continuum