Agenda Day 1

9:00 AM - 4:00 PM Design Thinking University

A full day, immersive experience living the Design Thinking mindset
Hosted by:
Jonathan Campbell, Senior VP Experience & Service Design, Continuum
Megan Welker, Design Strategist, Continuum

This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.

At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization. Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.

Should I attend? This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.


9:00 AM - 12:00 PM Workshop A: How to Create a Design Thinking Movement

Unlock the potential of Design Thinking and learn how it can be used to empower everyone in your organization to be more innovative and create incredible customer experiences that deliver business impact.
Hosted by:
Pete Maher, Co-Founder & Chief Marketing Officer, LUMA Institute

"Five Principles to Creating a Design Thinking Movement" will be addressed, including ways to:
  • Leverage Design Thinking to accelerate innovation across your organization
  • Transform design and innovation from a peripheral skill into standard practice
  • Convert your company culture to deliver sustainable results for your customers, your business, and your employees
In the end you will have built new relationships with fellow design thinkers and gathered multiple ideas for how to advance your own Design Thinking movement.

1:00 PM - 4:00 PM Workshop B: Leading for Creativity: Rituals

Hosted by:
Coe Letta Stafford, Co-Managing Director, IDEO U
Dawn Riordan, Marketing Director, IDEO U

Leading through culture is about setting new norms that support creative work. To influence culture, you need to tune into beliefs and behaviors in your organization, and design rituals to help nudge culture in more creative directions. In this workshop, you will identify beliefs and behaviors that foster and stifle creativity in your organization, as well as design a ritual to amplify collaboration with others.