Day 3: Main Conference, Site Tour

Plenary Sessions

Plenary Sessions

8:00 AM - 8:30 AM Registration & Breakfast

Plenary Sessions

8:30 AM - 8:45 AM Chair Opening Remarks

Plenary Sessions

8:45 AM - 9:30 AM CASE KEYNOTE - Designing for Change: How SAP Scaled Design Thinking as an Enterprise-Wide Business Strategy

Janaki Kumar, VP, Head of Design and Co-Innovation Center, America, SAP
Defining and selling the design thinking value proposition is particularly challenging in large, established organizations given the commitment and resources necessary to pivot. Regardless, the stronger returns and meaningful experiences produced by design-led organizations necessitate transformation. SAP is renowned for pioneering the application of design thinking as a business strategy. This case-driven keynote features SAP’s Tobias Haug sharing SAP’s journey through enterprise-wide design thinking adoption, including:
  • SAP’s history in design
  • Top-down vs. grassroots adoption approaches
  • Overcoming traditional management blockers to design thinking
  • How to start your own organizational transformation


Janaki Kumar

VP, Head of Design and Co-Innovation Center, America
Design leaders from small, medium and large organizations convene to discuss their unique strategic design implementations:
  • When did your company recognize a cultural shift was necessary?
  • How did you go about phasing design thinking implementation?
  • What organizational structure for design worked for your organization?
  • How was human-centered design championed alongside digital transformation?
  • What was the lynchpin for design thinking success in your organization?
  • What was the biggest challenge? How did you overcome this?
  • What advice would you provide an organization just embracing human-centered design?


Adam Cutler

Distinguished Designer, Design Practices Director

Doug Beaudet

Vice President Global Experience Design

Jennifer Cullem

Vice President, User Experience & Design

Max Talbot-Minkin

VP of Product and Design

Xavi Cortadellas

Head of Design and Innovation

Plenary Sessions

10:30 AM - 11:00 AM Networking Break

Plenary Sessions

11:00 AM - 11:45 AM CASE KEYNOTE - How to Valuate and Sell Human-Centered Design as a Business Strategy

Christopher Daly, Head of Experience & Product Design, Sotheby's
Design thinking is not a process “add on” but a fundamental shift in how organization’s view their customers and product/service offerings. Because of this new human-centered design focus, hand-in-hand with digital transformation across organizational silos, you’ll need to time- and cost-effectively swap out major pieces of your technology stack to best meet customer needs. In this session, Sotheby’s design leader, Chris Daly, explores how they effectively phased design thinking implementation to mitigate the compromise of existing business operations in an organization with a 250-year legacy.


Christopher Daly

Head of Experience & Product Design
Effective design thinking leaders marry the best of the left and right brains to support momentum behind a cross-functional, human-centered approach. Identifying outside talent possessing these characteristics is time-consuming and expensive. Equally, investing in your existing design organization and investing in HCD development company-wide is critical to maintain human-centric momentum. This session looks at the needs of your design human resources, addressing:
  • How to build a champion design team
  • When do you promote within or explore for outside talent
  • What experience mix is best when recruiting
  • How to create design thinking capacity company-wide
  • Best practices in internal development resources and design workshops across functions
  • Teaching design thinking outside of typical design functions
  • Building the function of design as a cross-functional resource


Chris Hodge

Product Owner & Innovation Leader

Megan Wimmer

Design Thinking Lead - Global Design
GE Healthcare

Eliel Johnson

Managing Director of User Experience
Charles Schwab and Co., Inc.

Joanna Cook

Senior Director, Experience Design, Digital Engineering

Plenary Sessions

12:45 PM - 2:00 PM LUNCH & LEARN: Design Thinking Benchmarking Roundtables

Continue interactive conversations with the conference speaking faculty at topically-focused roundtables.

Plenary Sessions

2:00 PM - 2:00 PM Main Conference Concludes

Site Tour

Site Tour: IBM Studios Austin

2:00 PM - 2:30 PM Depart for Site Tours

(transportation provided from hotel)

Site Tour: IBM Studios Austin

2:30 PM - 5:00 PM Experience IBM Studios Austin: Tours and Private Presentation

IBM Studios Austin employs nearly 400 designers occupying 50,000 square feet spanning two floors of IBM’s Austin Campus and represents one of their 30 global studios. The space features a combination of collaborative learning and working spaces where product teams are empowered to design for IBM’s most invested business units. Join fellow attendees for intimate tours of the space led by IBM’s top designers, including a look into the custom IBM Design Thinking methodology. Learn more here.

Site Tour: IBM Studios Austin

5:00 PM - 5:30 PM Return to Hotel