Agenda Day 3

9:00 AM - 9:45 AM MORNING KEYNOTE ADDRESS: Creative Clarity: Finding Focus in the Midst of Ambiguity

Jon Kolko, Partner, Modernist Studio

Creativity is key to addressing ill-formed business threats and for giving structure to poorly defined market opportunities, yet many of us have started realizing the limitations that come with creative mindsets such as Design Thinking and Lean; after doing a lot of thinking and pivoting, we realize we still have to do a lot of doing. Furthermore, bringing creativity into your company can feel like adding to the mess, not fixing it. Creative processes can feel wild and unpredictable – and so do the people doing the creative work. In this morning keynote, hear from Design Thinking designer Jon Kolko define the skills that help bring confusion into focus.
Kolko will explain:
· How Design Thinking can offer a starting point and provide tools to help drive innovation
· The four main attributes of creative clarity necessary for successfully applying Design Thinking
· How to hire and manage creative talent
· Why a creative organization is ready to handle the innovation challenges of greenfield markets, to take on the challenges of shrinking market share, and to best the misalignment challenges introduced by running fast and loose

9:45 AM - 10:15 AM CASE KEYNOTE: Learning Fast: How to Bootstrap your way to a Thriving Design Culture

Joni Saylor, Design Principal, IBM Design Practice

IBM’s head of its design thinking practice, Joni Saylor will share the approach they’ve taken to build their world renowned design program. Saylor will highlight some of the tactics and lessons learned as they introduced design thinking into a corporate environment. She will share:
· Some of the failures they encountered and how they were transformed into triumphs
· How IBM uses design thinking to drive culture change
· Lessons learned that are applicable to business leaders and design leaders alike

10:15 AM - 11:30 AM INDUSTRY POWER HOUR: Design Thinking Short Stories

Hear from innovative leaders across various industries dive right in and share their experiences with how they approach design thinking at their organizations, how they got started, and how it has transformed their culture. Each expert will leave you with their top two pieces of inspirational yet practical advice for organizations already embracing or looking to implement human-centered design.

10:15am: Finance: Joel Kashuba, VP Innovation, Fifth Third Bank
10:30am: Education: David Schell, VP Global Experience & Design, Pearson
10:45am: Healthcare: Ryan Shafer, Human-Centered Design Director,UnitedHealth Group
11:00am: Athletics: Wilson Smith, Senior Design Director, Nike

11:15am: Audience Q&A: You’ve learned how design thinking is applied at various types of organizations and how firms benefit. Each of these pioneering experts will take the stage together on a short panel, ready to provide answers to some of your most burning questions.

11:30 AM - 12:00 PM Networking Break

12:00 PM - 1:15 PM MATURITY ROUNDTABLES: New to Design Thinking: Fostering Small Wins to Gain Momentum


Daniel Ruszkiewicz, Director of Value Management, LegalZoom
Maryann Lee, Design Strategy Manager, LegalZoom

Small wins in design thinking build the foundation. This roundtable discusses strategies to showcase design thinking wins at the project level to advocate for larger organizational commitment to the process.

12:00 PM - 1:15 PM MATURITY ROUNDTABLES: Design Thinking Veteran: Overcoming Cultural Buy-In

Shawn Johnson, VP Experience Design & Innovation, NBC
Eliel Johnson, VP of User Experience and Design, Charles Schwab

Once company leaders have bought into design thinking, roadblocks can emerge in middle-management. What strategies can you leverage to enhance buy in and overcome implementation challenges on the ground?

12:00 PM - 1:15 PM MATURITY ROUNDTABLES: Design-Led Company: Sustaining a Culture of Design

Joel Kashuba, VP Innovation, Fifth Third Bank
Chris Hodge, Product Manager, Intuit

Your company has transformed into a design-led bellwether in the industry. How will you maintain momentum amidst real business challenges? How will you avoid the pitfalls that come with leading design at scale?

1:15 PM - 2:15 PM Networking Lunch

2:15 PM - 2:15 PM Main Conference Concludes: Depart for Optional Site Tours