Day 2: Main Conference
7:30 AM - 8:15 AM Registration & Breakfast
8:15 AM - 8:45 AM Chair Opening Remarks & Design Thinking IcebreakerNicole Shephard, UX Interaction Design Manager, Travelport Antoine Grant, Director of Business Development, Originate
8:45 AM - 9:30 AM EXECUTIVE PANEL - From Good to Great: How to Pivot an Organizational Mindset Toward Human-Centered DesignJoe Cesa, Global Design Leader - Human Centered Design, Halyard Health Howard Pyle, SVP, Customer Experience & Design, MetLife Robin Beers, SVP and Head of Customer Experience Insights - Wholesale Internet Services, WellsFargo
The number one roadblock to design thinking success is organizational culture pushback. This is because the core principles of design thinking – empathy with users, comfort with ambiguity, a discipline of prototyping, and tolerance for failure – are counter cultural to most business mindsets and organizational structures. This session explores how to assess the current organizational culture and identify actionable steps for a design-led cultural transformation:
- Assuming holistic ownership of the experience design process
- Appointing a strategic design champion in the organization
- Organizational restructuring to challenge silos and political structures
- Challenges and lessons learned in the cultural transformation process
- Sustaining momentum in human-centered design
Joe CesaGlobal Design Leader - Human Centered Design
Howard PyleSVP, Customer Experience & Design
Robin BeersSVP and Head of Customer Experience Insights - Wholesale Internet Services
9:30 AM - 10:15 AM KEYNOTE ADDRESS - The Internet of “Meaningful” Things: Smart. Connected. Valued.Tom Burchard, Vice President, Experience Design, Altitude | Accenture
IoT means many things for businesses and consumers, but at the heart of it, we see the promise that products will have intelligence, connectivity and a resulting value that will disrupt almost every market. This talk will address what IoT means for your business and how to apply Design Thinking principles so you can leap into the world of smart connected products. You will learn:
- Why the time is now to ramp up your IoT efforts
- How winners in the new connected world will understand customers’ specific needs and “jobs to be done”
- Steps to innovating and designing smart, connected products that your customers will love and will put you ahead of the competition
Tom BurchardVice President, Experience Design
Altitude | Accenture
10:15 AM - 11:15 AM Nureva Networking Break & Innovation Drive
Take the opportunity to meet our dynamic event sponsors and partners during this extended networking break and innovation drive. Quick, structured meet-ups will give you the opportunity to maximize your time.
Check out the Nureva™ Span™ visual collaboration system. With the Span system, teams can gather the best ideas and work through them together, all on the same cloud-based canvas.
11:15 AM - 1:00 PM EXECUTIVE PANEL - Leading a Holistic Approach to Digital Transformation Focused on the Customer JourneyDavid Schell, VP Global Experience and Design, Pearson Donna Peeples, Chief Customer Officer, Pypestream David Bingham, Director, User Experience, GE Digital
Digital transformation is often disorderly approached in terms of implementation, with organizational functions using various internal and external digital tools that they individually deemed “best in class”. In addition, a lack of cross-functional technology leadership fuels a disconnected approach. Through the lens of design thinking, this session addresses how to manage digital transformation holistically with the customer at the center of the process:
- Who owns digital transformation at the C-level?
- How to assess technological platforms to deliver maximum value to the customer
- Understanding what is best for the organization might not be best for the customer
David SchellVP Global Experience and Design
Donna PeeplesChief Customer Officer
David BinghamDirector, User Experience
12:00 PM - 12:45 PM CASE KEYNOTE - Co-operative Design, REI's Tailored Design Thinking Methodology: How to Successfully Rethink Product Creation and Challenge the Status QuoNasahn Sheppard, Vice President of Product Design, REI
Successful design-led companies take best practice design thinking methodologies and tailor them to their existing organizational culture and structure. Take this opportunity to learn from Nasahn Sheppard, head of design for REI’s Private Brands, on REI’s creation of and transformation to “Co-operative Design” focused on learning and empathy with the co-op’s 12,000 expert staff and over 6 million active members. Learn how one of the world’s most authentic and respected brands has customized design thinking ideology into an unfair advantage for building world class products that create meaningful outdoor experiences.
Nasahn SheppardVice President of Product Design
12:45 PM - 2:00 PM Networking Luncheon
Design Thinking Maturity Roundtables
NEW TO DESIGN THINKING
2:00 PM - 3:30 PM Fostering Small Wins to Gain MomentumAmanda Kross, Associate Director, brightspot strategy
Small wins in design thinking build the foundation. This roundtable discusses strategies to showcase design thinking wins at the project level to advocate for larger organizational commitment to the process.
Amanda KrossAssociate Director
DESIGN THINKING VETERAN
2:00 PM - 3:30 PM Overcoming Cultural Buy-In Permafrost
2:00 PM - 3:30 PM Maintaining Momentum in Your Design Process
Once company leaders have bought into design thinking, roadblocks can emerge in middle-management. What strategies can you leverage to enhance mid-level buy in and overcome implementation challenges on the ground?
3:30 PM - NaN:NaN AM Networking Break & Session-to-Session Travel Time
Functional Benchmarking Think Tanks
FOCUS ON EXPERIENCE DESIGN
4:00 PM - 5:30 PM Leveraging Left/Right Brain Skillsets and the Evolution of UX/CXDoug Beaudet, Vice President Global Experience Design, Honeywell David Bingham, Director, User Experience, GE Digital Nicole Shephard, UX Interaction Design Manager, Travelport
With a deep understanding of user/customer needs, experience professionals drive value throughout the entirety of the customer journey. This session explores how to best empower and activate skillsets that are both analytical and creative to deliver the ideal experience.
Doug BeaudetVice President Global Experience Design
David BinghamDirector, User Experience
Nicole ShephardUX Interaction Design Manager
FOCUS ON INNOVATION
4:00 PM - 5:30 PM Reinventing the "Incremental" Mindset for a Long-Term Disruptive Innovation PipelineBrian Aiken, SVP Product Development, Skyrocket Toys David Dombrowski, Director, Industrial Design & Innovation, Pfizer Consumer Health Care Xavi Cortadellas, Head of Design and Innovation, Gatorade
Design thinking provides a game changing model for product development, focusing on out-of-the-box, disruptive changes over incremental capability improvements. How do innovation leaders leverage design thinking to re-invent ideation?
Brian AikenSVP Product Development
David DombrowskiDirector, Industrial Design & Innovation
Pfizer Consumer Health Care
Xavi CortadellasHead of Design and Innovation
FOCUS ON HUMAN FACTORS ENGINEERING
4:00 PM - 5:30 PM Advancing the Human Factors Manifesto through Design Thinking, Agile and LeanJose de Francisco, Design Director, Human Factors Engineering, Nokia Mark Ferencik, User Experience Leader, Product Owner, McKesson
The 21st century human factors organization touches so much more than the usability or ergonomics of a product, playing an integral role as the human-centered umbrella connecting the many facets of product and experience design. How is the human factors function creating a fertile environment for the human experience leveraging design thinking and other methodologies?
Jose de FranciscoDesign Director, Human Factors Engineering
Mark FerencikUser Experience Leader, Product Owner