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Day 2: Main Conference

Plenary Sessions

Plenary Sessions

7:30 AM - 8:15 AM Registration & Breakfast

Plenary Sessions

8:15 AM - 8:45 AM Chair Opening Remarks & Design Thinking Icebreaker

Nicole Shephard, UX Interaction Design Manager, Travelport Antoine Grant, Director of Business Development, Originate

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Nicole Shephard

UX Interaction Design Manager
Travelport
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Antoine Grant

Director of Business Development
Originate

Sponsored by: Originate

The number one roadblock to design thinking success is organizational culture pushback. This is because the core principles of design thinking – empathy with users, comfort with ambiguity, a discipline of prototyping, and tolerance for failure – are counter cultural to most business mindsets and organizational structures. This session explores how to assess the current organizational culture and identify actionable steps for a design-led cultural transformation:
  • Assuming holistic ownership of the experience design process
  • Appointing a strategic design champion in the organization
  • Organizational restructuring to challenge silos and political structures
  • Challenges and lessons learned in the cultural transformation process
  • Sustaining momentum in human-centered design

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Joe Cesa

Global Design Leader - Human Centered Design
Halyard Health
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Howard Pyle

SVP, Customer Experience & Design
MetLife
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Robin Beers

SVP and Head of Customer Experience Insights - Wholesale Internet Services
WellsFargo

Plenary Sessions

9:30 AM - 10:15 AM KEYNOTE ADDRESS - The Internet of “Meaningful” Things: Smart. Connected. Valued.

Tom Burchard, Vice President, Experience Design, Altitude | Accenture
IoT means many things for businesses and consumers, but at the heart of it, we see the promise that products will have intelligence, connectivity and a resulting value that will disrupt almost every market. This talk will address what IoT means for your business and how to apply Design Thinking principles so you can leap into the world of smart connected products. You will learn:
  • Why the time is now to ramp up your IoT efforts
  • How winners in the new connected world will understand customers’ specific needs and “jobs to be done”
  • Steps to innovating and designing smart, connected products that your customers will love and will put you ahead of the competition

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Tom Burchard

Vice President, Experience Design
Altitude | Accenture

Sponsored by: Altitude

Plenary Sessions

10:15 AM - 11:15 AM Nureva Networking Break & Innovation Drive

Take the opportunity to meet our dynamic event sponsors and partners during this extended networking break and innovation drive. Quick, structured meet-ups will give you the opportunity to maximize your time.

Check out the Nureva™ Span™ visual collaboration system. With the Span system, teams can gather the best ideas and work through them together, all on the same cloud-based canvas.

Sponsored by: Nureva

Plenary Sessions

11:15 AM - 1:00 PM EXECUTIVE PANEL - Leading a Holistic Approach to Digital Transformation Focused on the Customer Journey

David Schell, VP Global Experience and Design, Pearson Donna Peeples, Chief Customer Officer, Pypestream David Bingham, Director, User Experience, GE Digital
Digital transformation is often disorderly approached in terms of implementation, with organizational functions using various internal and external digital tools that they individually deemed “best in class”. In addition, a lack of cross-functional technology leadership fuels a disconnected approach. Through the lens of design thinking, this session addresses how to manage digital transformation holistically with the customer at the center of the process:
  • Who owns digital transformation at the C-level?
  • How to assess technological platforms to deliver maximum value to the customer
  • Understanding what is best for the organization might not be best for the customer

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David Schell

VP Global Experience and Design
Pearson
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Donna Peeples

Chief Customer Officer
Pypestream
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David Bingham

Director, User Experience
GE Digital

Plenary Sessions

12:00 PM - 12:45 PM CASE KEYNOTE - Co-operative Design, REI's Tailored Design Thinking Methodology: How to Successfully Rethink Product Creation and Challenge the Status Quo

Nasahn Sheppard, Vice President of Product Design, REI
Successful design-led companies take best practice design thinking methodologies and tailor them to their existing organizational culture and structure. Take this opportunity to learn from Nasahn Sheppard, head of design for REI’s Private Brands, on REI’s creation of and transformation to “Co-operative Design” focused on learning and empathy with the co-op’s 12,000 expert staff and over 6 million active members. Learn how one of the world’s most authentic and respected brands has customized design thinking ideology into an unfair advantage for building world class products that create meaningful outdoor experiences.

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Nasahn Sheppard

Vice President of Product Design
REI

Plenary Sessions

12:45 PM - 2:00 PM Networking Luncheon

Design Thinking Maturity Roundtables

NEW TO DESIGN THINKING

2:00 PM - 3:30 PM Fostering Small Wins to Gain Momentum

Amanda Kross, Associate Director, brightspot strategy
Small wins in design thinking build the foundation. This roundtable discusses strategies to showcase design thinking wins at the project level to advocate for larger organizational commitment to the process.

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Amanda Kross

Associate Director
brightspot strategy

Sponsored by: brightspot strategy

DESIGN THINKING VETERAN

2:00 PM - 3:30 PM Overcoming Cultural Buy-In Permafrost

Once company leaders have bought into design thinking, roadblocks can emerge in middle-management. What strategies can you leverage to enhance mid-level buy in and overcome implementation challenges on the ground?

Sponsored by: Comrade

DESIGN-LED COMPANY

2:00 PM - 3:30 PM Maintaining Momentum in Your Design Process

Once company leaders have bought into design thinking, roadblocks can emerge in middle-management. What strategies can you leverage to enhance mid-level buy in and overcome implementation challenges on the ground?

Break

Break

3:30 PM - NaN:NaN AM Networking Break & Session-to-Session Travel Time

Functional Benchmarking Think Tanks

With a deep understanding of user/customer needs, experience professionals drive value throughout the entirety of the customer journey. This session explores how to best empower and activate skillsets that are both analytical and creative to deliver the ideal experience.

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Doug Beaudet

Vice President Global Experience Design
Honeywell
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David Bingham

Director, User Experience
GE Digital
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Nicole Shephard

UX Interaction Design Manager
Travelport
Design thinking provides a game changing model for product development, focusing on out-of-the-box, disruptive changes over incremental capability improvements. How do innovation leaders leverage design thinking to re-invent ideation?

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Brian Aiken

SVP Product Development
Skyrocket Toys
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David Dombrowski

Director, Industrial Design & Innovation
Pfizer Consumer Health Care
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Xavi Cortadellas

Head of Design and Innovation
Gatorade

FOCUS ON HUMAN FACTORS ENGINEERING

4:00 PM - 5:30 PM Advancing the Human Factors Manifesto through Design Thinking, Agile and Lean

Jose de Francisco, Design Director, Human Factors Engineering, Nokia Mark Ferencik, User Experience Leader, Product Owner, McKesson
The 21st century human factors organization touches so much more than the usability or ergonomics of a product, playing an integral role as the human-centered umbrella connecting the many facets of product and experience design. How is the human factors function creating a fertile environment for the human experience leveraging design thinking and other methodologies?

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Jose de Francisco

Design Director, Human Factors Engineering
Nokia
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Mark Ferencik

User Experience Leader, Product Owner
McKesson

Reception

Reception

5:30 PM - 7:00 PM NETWORKING RECEPTION: Cocktails & Conversation