Joanna Cook

Senior Director, Experience Design, Digital Engineering
I direct a team of over eighty US and internationally-based User Experience professionals. We create experiences that help design professionals maximize their impact. The portfolio of products we look after is responsible for more than two thirds of the >2.5 billion dollars in revenue we generate annually. My team consists of professionals in all experience fields (Visual Experience, Interaction Experience Design, Strategic Design Research, Analytics and Learning Experience) at Autodesk, Inc. The product line includes innovative new cloud-based design, drafting and engineering products as well as the AutoCAD, Inventor, and Alias flagship product lines. I am passionate about the impact of design on everything we do and strive to remain connected to the latest insights and innovations that come from this ever evolving field. I believe that putting humans in the center of the way we innovate and matching that with the best designers in the practice will lead to amazing things.

Day 1: Pre-Conference Sessions

14:30 PM Workshop C: How to Create a Design Thinking Movement

Cook and Hedrick will describe "Five Principles to Creating a Design Thinking Movement," including ways to:
  • Leverage Design Thinking to accelerate innovation across your organization
  • Transform design and innovation from a peripheral skill into standard practice
  • Convert your company culture to delivery sustainable results for your customers, your business, and your employees
Cook and Hedrick will also share their journey leveraging Design Thinking and the LUMA System of Innovation to transform the culture at Autodesk to accelerate innovation in a more human-centered way and develop stronger, more loyal client relationships.
Finally, you will have an opportunity to see the LUMA system in action. Working in conjunction with fellow attendees, we will synthesize our shared experiences leading cultural change within our respective organizations, inspiring and learning from one-another. In the end you will have built new relationships with fellow design thinkers and gathered multiple ideas for advancing your own Design Thinking Movement.

Day 3: Main Conference, Site Tour

11:45 AM EXECUTIVE PANEL - Building Design Thinking Capabilities: How to Attract, Nurture and Evangelize Design Talent

Effective design thinking leaders marry the best of the left and right brains to support momentum behind a cross-functional, human-centered approach.  Identifying outside talent possessing these characteristics is time-consuming and expensive.  Equally, investing in your existing design organization and investing in HCD development company-wide is critical to maintain human-centric momentum.  This session looks at the needs of your design human resources, addressing:
  • How to build a champion design team
  • When do you promote within or explore for outside talent
  • What experience mix is best when recruiting
  • How to create design thinking capacity company-wide
  • Best practices in internal development resources and design workshops across functions
  • Teaching design thinking outside of typical design functions
  • Building the function of design as a cross-functional resource