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Jonathan Campbell Senior Vice President, Experience & Service Design
Continuum
Jon leads global experience and service design for Continuum, a leading innovation design consultancy. He focuses on growing Continuum's impact through thought leadership, developing new offerings and capabilities, and international expansion. He founded and leads Continuum’s Innovation Capability business to help organizations develop their internal capability for creating, launching, and scaling new offers and holistic customer experiences. Jon is passionate about brand experiences, organizational transformation, and designing for complex systems. He has led client engagements with a breadth of organizations from startups to Fortune 50 companies, including UnitedHealth Group, Pepsico, Sun Life Financial, and the City of Boston. Prior to Continuum, Jon worked in brand strategy and marketing at Harley-Davidson Motor Co., with a focus on the acquisition of new customers and development of compelling experiences. He also spent time at ad agency Cramer-Krasselt, working on brand strategy, marketing communications, and new product development for organizations such as the WD-40 Company, Allen-Edmonds, Rexall Sundown, and the City of Milwaukee. Jon holds a Master of Design Methods degree from Chicago’s Institute of Design (IIT) and a BA in journalism from the University of Wisconsin. He has authored multiple articles on service design and innovation capability, and has taught at Tufts University’s Gordon Institute, Massachusetts College of Art & Design, and Harvard University.


Day 1: Pre-Conference Sessions

8:30 AM Design Thinking University

This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice.  Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.

At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization.  Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.

Should I attend?
This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.

13:00 PM Design Thinking University (cont'd)

This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice.  Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.

At the conclusion of Design Thinking University, you’ll feel confident in your ability to teach and lead design thinking principles throughout your organization.  Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.

Should I attend?
This session is ideal for those who are new to design thinking methods, need a deeper understanding of the design thinking process or who require a refresher on how to effectively facilitate the design thinking process.