Matt Basford General Manager, New York
Matt Basford is the General Manager of the New York office, leading the growth of Beyond’s fastest expanding office. Matt operates at the center of Beyond’s design, technology and strategy specialties, building a multi-diciplinary team, driving business development and client satisfaction. Matt joined Beyond in 2011 coming from sister-Ne3xt Fifteen agency Bite Communicatinos, where he helped set up the US digital department. Matt is a long-time New Yorker, graduating from NYU, and currently residing in Brooklyn. He is half decent at golf, cycling and basketball.
Day 2: Main Conference
11:00 AM EXECUTIVE PANEL - Leading a Holistic Approach to Digital Transformation Focused on the Customer Journey
Digital transformation is often disorderly approached in terms of implementation, with organizational functions using various internal and external digital tools that they individually deemed “best in class”. In addition, a lack of cross-functional technology leadership fuels a disconnected approach. Through the lens of design thinking, this session addresses how to manage digital transformation holistically with the customer at the center of the process:
- Who owns digital transformation at the C-level?
- How to assess technological platforms to deliver maximum value to the customer
- Understanding what is best for the organization might not be best for the customer