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2018 Design Thinking Brochure

April 23-25, 2018 | Austin, TX

 Convening today’s design leaders with tomorrow’s successors, Design Thinking 2018 will help you:
- Demystify design thinking’s use as a tool for strategic and sustainable growth
- Build a roadmap with best practices for the phased implementation of design-led culture
- Overcome cultural pushback when implementing a design thinking strategy
- Leverage design thinking at the project level for optimal performance within your function
Featuring an exclusive Design Thinking University Workshop & IBM Studios Austin Site Tour!

Fast Track Your Attendance

2018 Design Thinking ROI Toolkit

Thinking about attending Design Thinking 2017? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend. This ROI toolkit includes:
- Convince your boss letter
- Top reasons to attend
- Estimated Budget Expense Sheet
- and more!

2018 Design Thinking Registration Form

Skip the hassle, fast track your attendance and sign yourself up to attend Design Thinking 2018. We look forward to meeting with you in Austin!

Design Thinking 101 Guide

To better understand Design Thinking, we present three thought leaders in this space with their respective processes customized to their organizational culture.

Design Thinking Past Attendee Snapshot

To give you a feel for the peers in which you’ll be sitting beside at this event in April, we have provided a list of the 2017 Design Thinking attendees. Whether you work in experience design, innovation, human factors engineering or evangelizing design thinking in your organization, this conference will deliver you immediately applicable value.

IBM Studios Austin Site Tour Spotlight

Interested in learning more about Design Thinking's IBM Site Tour? Take a look at this site tour spotlight to learn more about IBM Studios Austin, and why you must attend!

2017 Design Thinking Post Show Report

Missed out on the 2017 Design Thinking conference?
Find out what you missed and take a look at the Post Show Report.

2017 Content

3 Initiatives Every Design Thinker Should Be Leading: Real-World Examples & Strategies That Drive Business Results

Missed out on Design Thinking 2017? Take a look at actual presentations from our 2017 Design Thinking Speaker:

Dan Kraemer
Founder and Chief Design Officer
IA Collaborative

Design Thinking for Gatorade Innovation

Missed out on Design Thinking 2017? Take a look at actual presentations from our 2017 Design Thinking Speaker:

Xavi Cortadellas
Head of Innovation & Design

Co-operative Design, REI’s Tailored Design Thinking Methodology: How to Successfully Rethink Product Creation and Challenge the Status Quo

Missed out on Design Thinking 2017? Take a look at actual presentations from our 2017 Design Thinking Speaker:

Nasahn Sheppard

Vice President of Product Design
REI Co-op

Speaker Feature: Jose de Francisco

Design Thinking interviewed Jose de Francisco, Design Director, Human Factors Engineering at Nokia and he discusses how he blends design thinking, agile transformation and lean start-up methodologies in his human factors organization.

The Evolution of Design Thinking

Design thinking isn’t a new concept, but only recently has the mindset emerged as applicable to effectively solve all types of problems.  Much like the fuzzy front end of innovation, the heritage and maturity of design thinking is a scattered and overlapping process.  Check out our timeline featuring the unique evolution of design thinking, highlighting how this methodology emerged, the thought leaders who brought it to life, and how it is being leveraged as a business strategy in the world’s most competitive companies.

Design Thinking Resource Grid

There are no lack of Design Thinking resources available. We’ve aggregated our favorites for you!

Design Thinking University FAQs

Had a few questions about what Design Thinking University is? Here are your answers! We've compiled a list of the top frequently asked questions to help you decide if Design Thinking University is right for you.

The Who's Who: Design Value Index Featured Speakers

We are excited to feature speakers at Design Thinking 2017 representing a Who’s Who of the Design Value Index companies and those featured in the latest article’s commentary.

To learn more about The DMI:Design Value Index, visit: