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Nasahn Sheppard Vice President of Product Design
REI


Day 2: Main Conference

12:00 PM CASE KEYNOTE - Co-operative Design, REI's Tailored Design Thinking Methodology: How to Successfully Rethink Product Creation and Challenge the Status Quo

Successful design-led companies take best practice design thinking methodologies and tailor them to their existing organizational culture and structure.  Take this opportunity to learn from Nasahn Sheppard, head of design for REI’s Private Brands, on REI’s creation of and transformation to “Co-operative Design” focused on learning and empathy with the co-op’s 12,000 expert staff and over 6 million active members.  Learn how one of the world’s most authentic and respected brands has customized design thinking ideology into an unfair advantage for building world class products that create meaningful outdoor experiences.