Live Chat Software
23-25 April, 2018
United States

Adam Siegel

Head of Projects
Amazon
Adam is an entrepreneur who has spent the past decade building companies at the interface of computing, electronics, and healthcare. He is currently a Strategic Initiatives Lead at Amazon, where he focuses on emerging technologies. Prior to Amazon, he was co-founder and CEO of Skye Health, a mobile health startup that was a member of the Rock Health accelerator in San Francisco, and a researcher at Google [x] on the Glass and Smart Contact Lens projects. He has served as Executive-in-Residence at Columbia Technology Ventures and management consultant in healthcare and consumer products at Booz & Company (now PwC). Before industry, Adam worked in the George M. Whitesides group at Harvard University, where he authored multiple papers and patents in electronics and materials science, and co-invented technologies for Claros Diagnostics and the nonprofit startup Diagnostics-for-All. He was a Fulbright Scholar to Germany in 2001-2002. He has a B.S. in electrical engineering from the University of Michigan at Ann Arbor, and M.S. and Ph.D. degrees in Engineering and Applied Sciences from Harvard University.


1:30 PM DESIGN CIRCUIT: Master Each Step of the Design Thinking Process

Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.
 
There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.  

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

3:45 PM DESIGN CIRCUIT Master Each Step of the Design Thinking Process (continued)

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay


Check out the incredible speaker line-up to see who will be joining Adam .

Download The Latest Agenda