DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Alex Betancourt Buzás

Latin America Associate Brand Director P&G

Why Alex?

Alejandro [Alex] Betancourt Buzás (Latin America Brand Operations Leader, Procter & Gamble). Associate Brand Director, Procter & Gamble. Brand Building executive with 15 years of experience in CPG, split in between strategic planning, innovation, communication development, P&L management, and Corporate roles. Alex is particularly passionate about Marketing Communications, Innovation, Design Thinking, Data-driven Marketing and Capability Building.

In his current role, he oversees the innovation, creation of best practices, and generation of efficiencies´ initiatives for the disciplines of Media, Consumer Activation, Data Strategy & Technology, and Store activation for the Latin American region.

Venezuelan, Mass Media major by Universidad Católica Andrés Bello (Caracas, Venezuela), holds an Executive MBA by IESA (Venezuela), a Masters´ Degree in Commercial Management and Marketing by ISEAD (Spain), and a Specialist title in International Business by UNIMET (Venezuela). Speaker at industry Conferences, frequent Judge at Awards and Festivals, Alex is also a Guest Lecturer on Marketing Communications at Instituto de Estudios Superiores de Administración (IESA – Caracas, Venezuela). Baseball, golf and tennis fan, he lives in Panamá with his wife, Patricia, and his two children: Nicolás and Rocío.

Agenda Day 2

Wednesday, April 17th, 2019

4:05 PM Building the Empathy Skillset: Tools and techniques for facilitation of human-centric research

Empathy drastically effects business outcomes, however creating this skillset organization wide presents a cumbersome task laced with questions on effective learning formats, examples that engage, and best practices.  Barriers to entry surround employees, management, and practioners with an education gap on the impact, meaning, and application. Addressing the facilitation of empathy skillsets, Hasan will address: 
·        Build the foundation of empathy with best practices, tools and techniques
·        Identify critical customer interactions and emotions across multi-channels.
·        Create insightful stories that empower employees to advocate and take action.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda