April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Andrew Webster


VP of Transformation
ExperiencePoint


11:30 AM Working Lunch + Workshop B: Optimizing Design to Deliver Best-in-Class Experiences

The number one roadblock to design thinking success is organizational culture pushback. This is because the core principles of design thinking – empathy with users, comfort with ambiguity, a discipline of prototyping, and tolerance for failure – are counter-cultural to most business mindsets and organizational structures. This session explores how to assess the current organizational culture and identify actionable steps for a design-led cultural transformation:
  • Unlocking the keys to primary research and customer insight
  • Building a meaningful, holistic customer journey map
  • Identifying and ideating around pain points and moments of truth
  • Identifying who in your organization should be working on certain types of problems


11:30 AM Working Lunch + Workshop B: Optimizing Design to Deliver Best-in-Class Experiences

The number one roadblock to design thinking success is organizational culture pushback. This is because the core principles of design thinking – empathy with users, comfort with ambiguity, a discipline of prototyping, and tolerance for failure – are counter-cultural to most business mindsets and organizational structures. This session explores how to assess the current organizational culture and identify actionable steps for a design-led cultural transformation:
  • Unlocking the keys to primary research and customer insight
  • Building a meaningful, holistic customer journey map
  • Identifying and ideating around pain points and moments of truth
  • Identifying who in your organization should be working on certain types of problems



Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda