Driving Sustainable Growth and Competitive Advantage through Human-Centered Design

April 14-17, 2020

Hilton Austin, TX

Andy Vitale

Director, UX -Whole Sale Banking Sun Trust

Why Andy? 

Passionate about growing design leaders, Andy comes in with much experience in the UX, design space. At Suntrust, his experience is highlighted with the growth of human-centered Design as a way of work, creating design leadership to take on the task. 


Andy Vitale is the UX Director, Wholesale Banking at SunTrust Bank, one of the nation’s largest financial services companies, where he is focused on translating human insights into actionable experiences to improve the product and service ecosystem within the finance industry. Andy is responsible for leading all user experience efforts for SunTrust’s wholesale banking solutions, advancing design strategies and driving design awareness as a critical function for competitive advantage and market differentiation. 

Andy holds a Master’s Degree in User Experience Design and has previously held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for multiple industries within diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes cross-functional teams, and their products, from good to great.

Aside from his primary role at SunTrust, Andy serves as Director of Design Impact for AIGA Minnesota and is an adjunct professor for Kent State University’s User Experience Design graduate program. He is also a member of the UXPA Cleveland Senior Advisory Board and the Program Advisory Committee for the Graphic Design & Interactive Media Program at the University of Wisconsin-Stout. Andy often writes about design and speaks at industry conferences and events.

When not untangling complexities or building design teams, Andy is an enthusiast of seasonal victuals, as evident by his social media posts.An avid sneaker collector, fan of lucha libre, and aficionado and curator of all things peculiar, you can get in touch with him to talk design, or other interesting things at www.andyvitale.com


Agenda Day 2

Wednesday, April 17th, 2019

12:05 PM Facilitating Effective Design Thinking Workshops: Growing Human Centric Leaders

When beginning your design thinking journey, workshops, sprints and immersions can be a powerful tool to gain cultural buy-in. Understanding effective skills to execute these sessions can determine long standing success and cultural buy-in. We will address:
  • Best practices for workshop facilitation
  • How to empower yourself and others to lead workshops
  • Essential skills and tools to driving organization wide success

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda