Brian Shyu is a recovering engineer turned designer passionate about all things creative, strongly believing in the intersection of design, technology, and marketing. He has a broad experience in product design, service design, mechanical engineering, and brand strategy and has worked on challenges related to energy and industrial safety.
Brian leads the global design organization at Eaton focused on designing meaningful experiences across digital, physical and IoT product families. In addition to his role leading the Human-Centered Design practice at Eaton, he is an Adjunct Professor at Carnegie Mellon’s Integrated Innovation Institute. Previously, he worked at Dicks Sporting Goods as a Director of UX Design and at MSA, the Safety Company, as a global product designer.