DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Caitlin Silverstein

Senior Program Director LUMA Institute

Why Caitlin?

As a senior program director at LUMA Institute, Caitlin Silverstein brings a passion for sharing human-centered design as a skill set that is highly valuable, relevant and applicable across all industries.


She works with enterprise clients who are seeking to scale human-centered design across their workforce, first considering how the role of design is viewed within each organization then designing training programs and supporting resources. She has worked with companies in the financial services, life science, retail, CPG, government, healthcare and public service sectors.


Caitlin came to LUMA from Continuum, a global design and innovation consultancy, where she worked closely with a range organizations to understand challenges and design project plans to reach desirable and viable solutions. Her work included a project in partnership with The World Bank and a microinsurance provider to develop insurance products for the mass market in Africa.  In addition, Caitlin has co-taught a design thinking course at the Harvard Division of Continuing Education.


Caitlin earned a bachelor of arts in economics from Middlebury College and occasionally teaches in Middlebury’s MiddCORE program. She enjoys spending every season outside on Boston’s North Shore with her husband, two sons and basset hound.

Agenda Day 1

Tuesday, April 16th, 2019

2:00 PM Workshop C: How to Leverage Design Thinking to Build a Culture of Innovation and Sharpen the Customer Experience Focus

Learn how to design thinking can empower everyone in your organization to be more innovative and create incredible customer experiences that deliver business impact.

Pradeep and Caitlin will open the workshop with a quick overview of how Allstate is scaling design thinking to build a culture of innovation and sharpen the customer experience focus, companywide.
 
Allstate's key goals include:
·   Deepening customer & stakeholder empathy
·   Fostering an agile mindset
·  Promoting multi-disciplinary collaboration
·  Developing innovative solutions to enterprise challenges
 
For the balance of the workshop, Pradeep and Caitlin will lead the group through hands-on human-centered design methods to consider:
·  Who in their organizations needs to apply Design Thinking in their work
·  What type of program would best fit various internal audiences
·  How to connect different design thinking activities across the organization
 
Everyone will leave with a preliminary roadmap for how to ignite a design thinking movement in their own organizations, including ways to help colleagues blossom into confident, capable problem solvers who make things better.
 
 

Check out the incredible speaker line-up to see who will be joining Caitlin.

Download The Latest Agenda