VP Ads & Commerce UX
As designers we have traditionally focused on delight, efficiency and an overall great user experience. In today’s world our roles are much more complex. As designers it is our responsibility to think about an experience that includes user trust, control and preventing harm. Catherine will discuss strategies to deliver an experience that is both delightful and safe for our users.
· Understanding the evolution of consumer trust
· Creating accountability and responsibility for user safety
· Driving experiences that delight and protect