Senior Director of Member Experience
UnitedHealthcare Medicare & Retirement,
Agenda Day 2
Wednesday, April 17th, 2019
Ideation, brainstorming, customer journey mapping, and data analysis create the baseline for product and service design, but what really moves ideas into action at scale? Making ideas real in a complex environment requires designers to connect core competencies and strategy to customer experience through deep collaboration and a systematic approach. This session will focus on framing your opportunity to drive impact using design thinking.
- Framing the business with a human centered lens
- Identifying where to put design to work
- Create a point of view that fits your unique needs