Coe Leta StaffordCo-Managing Director
Coe Leta is the Co-Managing Director of IDEO U—an online school where anyone can unlock their creative potential and solve complex problems through design thinking. As an instructor of Insights for Innovation, she teaches global audiences the skills of design thinking, human-centered research, rapid prototyping, and storytelling. Since joining IDEO in 2006, she’s led numerous creative teams across diverse organizations including Microsoft, Target, Intel, Wells Fargo, Ford, eBay, Hasbro, Sesame Street, and Government and Healthcare groups. Known for expertise in digital design, play, and data, her work has won international awards, patents for clients, and been featured in the New York Times and Wired. Coe Leta has a Ph.D. in Education from UC Berkeley and guest lectures at Stanford University’s d.School.
Leading through culture is about setting new norms that support creative work. To influence culture, you need to tune into beliefs and behaviors in your organization, and design rituals to help nudge culture in more creative directions. In this workshop, you will identify beliefs and behaviors that foster and stifle creativity in your organization, as well as design a ritual to amplify collaboration with others.