Founder & Chief Design Officer
Big companies’ scale has them acting like enablers for their own disruption. Traditional competitive barriers like economies of scale, deep channel leverage and complex infrastructure are making industry leaders ideal targets for new competitors.
Disruption is coming from nimble upstarts that take companies’ most important consumer touchpoints and from fringe leaders that are changing consumer expectations and shifting entire markets away from status quo.
IA Collaborative, will share how they think, act and design like a disruptor, exploring:
- Why large companies enable their own disruption
- The three keys to outpacing your disruptors
- How to launch your next competitor