Dan KraemerFounder & Chief Design Officer
As Founder and Chief Design Officer at global design and innovation consultancy IA Collaborative, Dan Kraemer is an internationally recognized brand, product, interactive and architectural experience designer who works with some of the world’s most successful companies and brands – including Johnson & Johnson, United Airlines, Samsung, GE, Nike, and Hyatt. Dan leads IA Collaborative’s multidisciplinary design team to identify unseen human needs, frame breakthrough opportunities and drive systemic solutions to commercialization. His work has been recognized by the International Design Excellence (IDEA) Awards, GOOD DESIGN™ Awards, the Red Dot International Design Awards, the iF World Design Awards and the Design Intelligence Awards. Dan’s work has been featured by Forbes, the BBC, Branding Magazine and Innovation Magazine, and he is a frequent lecturer on the national and international stage.
Big companies’ scale has them acting like enablers for their own disruption. Traditional competitive barriers like economies of scale, deep channel leverage and complex infrastructure are making industry leaders ideal targets for new competitors.
Disruption is coming from nimble upstarts that take companies’ most important consumer touchpoints and from fringe leaders that are changing consumer expectations and shifting entire markets away from status quo.
IA Collaborative, will share how they think, act and design like a disruptor, exploring:
- Why large companies enable their own disruption
- The three keys to outpacing your disruptors
- How to launch your next competitor