Beyond Design: Moving from Practice to Transformation 
April 14-17, 2020
Hilton Austin, TX

Deanna Dial

Principle, Product Design Praxent

Why Deanna?

Deanna Dial is a passionate product leader with over 10 years of experience in the strategy, design, and development of websites and mobile apps. Her background includes working with Fortune 100 companies and various start-ups. She practices Human Centered Design to gather empathy while architecting digital solutions. Deanna joined Praxent in May, 2017; she is an active yogi and wanderlust, enjoying the perspective of world cultures. She lives in East Austin with her daughter and spends her free time swimming and exploring outdoors.

Main Conference Day 1: Thursday April 16

Thursday, April 16th, 2020

12:25 PM The Key to Success: Harmonizing Innovation with Real Results

How can your organization effectively walk the line of incorporating deep empathy and customer understanding, while still delivering on key business goals and objectives? Design strategy is most sustainable when it is grounded in attaining both enhanced customer experiences and quantifiable objectives.
• Balance creativity with feasible returns on solutions to stay ahead of the curve
• Design for meaning and simplicity while providing consistent results and collaborating across teams
• Build momentum and excitement around a design-driven, customer-centric culture

Check out the incredible speaker line-up to see who will be joining Deanna.

Download The Latest Agenda