DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Diana Simmons

Senior Director Product + Process Clif Bar & Company

 Why Diana?

Diana Simmons leads business effectiveness and organizational transformation at Clif Bar & Company, a leading maker of nutritious and organic foods and drink for people on-the-go. Guided by Clif Bar’s five bottom lines – Sustaining our Business, our Brands, our People, our Community and the Planet – Diana innovates purpose-driven, people-centered, ways of working at Clif Bar. In addition to building process improvement capabilities at the local grassroots level, she leads core global business process improvement opportunities to prepare the Company for the future. Diana also built the company’s new product development and launch process and created the commercialization team of “trail guides” stewarding cross-functional teams from idea through launch to the store shelf.

Diana is known for her skills and expertise in leading transformational change, leveraging experience in sustainability, operations, and brand management, as well as her willingness to venture deep into uncharted territory, developing and launching innovative products that expand the Company’s consumer base and advance its commitment to sustainable manufacturing, ingredient and packaging sourcing. Diana holds both a bachelor’s degree in human biology with a focus in environmental policy, and a master’s degree in business administration from Stanford University. She is an Aspen Institute First Mover Fellow since 2011, serves on the Business Leadership Council for Menus of Change, and is on the Board of the Greater Yellowstone Coalition. Diana resides in San Francisco, California with her husband and two children, and is a huge fan of CLIF® Nut Butter Filled Chocolate Hazelnut for breakfast with her coffee. 

Agenda Day 2

Wednesday, April 17th, 2019

12:05 PM Accelerating Organizational Transformation with Human Centered Design

 The transformation journey for an organization is a long road that winds and bumps, containing both expected and unanticipated twists and potholes. With clarity of purpose and empathy it is possible to successfully adapt and navigate that road from concept to implementation. Putting people at the core of the journey to design the future and adopt new ways of working is critical to success and requires balancing a local grassroots effort with a global enterprise perspective.  Clif Bar & Company and Future State have partnered on this product lifecycle transformation journey for the last three years and have some hard-earned wisdom and success stories to share that will make a difference in your transformation journey, wherever you are along the way. Just a few of the lessons learned we will share:

o Consider thoughtfully the approach and tools you use in light of your desired outcome
o All people in a transformation benefit from perspective, and
  • Engage leaders through immersion
  • Empower teams
  • Build capabilities at the grassroots level across the broader organization

Check out the incredible speaker line-up to see who will be joining Diana.

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