Chief Design Officer
The realities of evolving complexities require a new standard of innovation that is both collaborative and adaptive on a global scale. The principle of collaborative creativity reminds us that we are all part of an innovation ecosystem, uniting purpose with partnership enhancing customer and brand experiences. In the context of business, design thinking is about unlocking the future and driving value for business and customers. With strong collaboration, it’s the active translation of customer insights into meaningful design solutions that impact people’s lives. At 3M, Design Thinking is seen as a tool for transformation, as well as for collaboration. Hear from Design Thinking champion, Eric Quint, share how integration of Design is about building trust and stimulating inclusion—and that is where Design Thinking comes into play.