April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Federico Casalegno


Chief Design and Innovation Officer, Samsung Design Innovation Center
Samsung Electronics


10:00 AM The Role of the Designer: How Leadership Can Optimize Design for Innovation

Design has dramatically evolved in today’s experience economy.  From a classic design focused on the fundamentals of engineering, visual identity, and creative, design has evolved to be inclusive of experience, strategy and innovation. Translating this change within your organization requires the development of more holistic understanding, strategic collaboration, and focus on constant disruption in the role of the designer.
  • Building classic and experience design expertise
  • Driving new market and category discovery
  • Creating a culture focused on human value
  • Designing products that disrupt


Check out the incredible speaker line-up to see who will be joining Federico.

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