Live Chat Software
23-25 April, 2018
United States

Geoff Donegan

Creative Director & Partner
Tank Design

Geoff is a partner and Creative Director at Tank Design based in Cambridge MA and San Francisco CA. Tank has had the privilege of working with 100s of amazing brands such as FedEx, Puma, Reebok, Facebook, Rue La La and Vistaprint to name a few. Geoff has over 15 years experience in the design industry and has worked at agencies in Amsterdam, London and now in the US. He believes his international background has given him a sensitivity to how people communicate and what moves them which is really what design is all about. 

He also just got his motorcycle license... he's 36 years old... and still has not told his mom yet. 

4:55 PM EMBRACING DESIGN THINKING: How to Ensure Design Makes an Impact

So we know what design thinking is, but how do we live by it? How do we make sure it actually impacts our customer experience? Implementation is crucial and often the most forgotten step, resulting in too many ideas and not enough meaningful solutions. As impactful as design thinking can be for a business, it only leads to true innovation if the vision is executed upon and transforms part of the customer’s life.
This session will aim to address:
·         How organizations can truly embrace design thinking
·         Mindsets and behaviors critical to allowing design thinking to impact your business
·         The attitudinal and structural organization commitment necessary for repeated success

Check out the incredible speaker line-up to see who will be joining Geoff.

Download The Latest Agenda