Live Chat Software
23-25 April, 2018
United States

Harlan Kennedy

Founder, Director of Strategy
Orange

Harlan founded Orange in 2011 based on the simple insight that advertising will continue to matter less and experiences will continue to matter more. After initially throwing Harlan out of his office for this notion, Paul Venables reconsidered, and said he could stay. 

Since then, Harlan has focused on helping clients envision and execute more meaningful brand experiences for their customers. As the Director of Strategy at Orange, it’s Harlan’s role to ensure that the work is grounded in both user-driven insights and brand strategy. He has a strong belief that “strategy” is not just something that happens at the beginning of the process — not just the “blueprint” — but that good strategy creates a construct that leads to more memorable (not just smarter) outcomes: Strategy at orange informs not only the design brief, but the design, the production, and the process itself. 

Harlan has been helping clients with strategic challenges since 1995. At VB&P he has headed up brand strategy efforts on a string of new business wins that include Audi, Palm, PG&E, The Phillips 66 Company, Nestea, Massage Envy, and Russell Investments. Other brands he has shaped over his career include Acuvue, Agilent Technologies, Barclays, Bass Ale, Dentyne Ice, Dos Equis, One Medical, Powerade, Reach, Sony and Xbox. His thoughts on branding, and customer experience have been published in Fast Company, PSFK, and Ad Age. 

Harlan’s interest in the convergence of culture, commerce, and creativity began with a BA in Art History from Middlebury College. Harlan lives in Marin with his wife Sarah, their three kids, two cats and an overly orally fixated doodle named Riley. 



1:30 PM DESIGN CIRCUIT: Master Each Step of the Design Thinking Process

Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.
 
There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.  

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay

3:45 PM DESIGN CIRCUIT Master Each Step of the Design Thinking Process (continued)

Hosted by: Matt Iliffe, Partner, Beyond
                   Jarrod Tredway, Client Strategist, Beyond
 
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes.  Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott              
             Alli Beane, Senior Director Design & Development, Marriott
             Harlan Kennedy, Founder,Director of Strategy, Orange
             Peter Antonelli, Design Director, Orange
 
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
             JC Grubbs, Founder, CEO, DevMynd
             Adam Seigel, Head of Product, Amazon
 
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
             Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
             Teresa Brazen, Senior Director of Professional Education, DesignIt
 
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
             Justin Daab, Principal, President, Magnani
 
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay


Check out the incredible speaker line-up to see who will be joining Harlan.

Download The Latest Agenda