Attendees will experience a lively and informative exercise, as they rotate through each of the five Design Thinking steps every thirty minutes during the course of the afternoon. Participants will talk through their unique challenges and walk away armed with solutions for each step.
There is no better way to sharpen your design thinking capabilities than by practice, repetition and exchanging ideas with peers, making these small group collaborations ideal for beginners who have more questions and want to further solidify their newfound knowledge. Advanced practitioners benefit by bench-marking across companies and refining existing skills.
Hosted by: Matt Iliffe, Partner, Beyond
Jarrod Tredway, Client Strategist, Beyond
TABLE 1: EMPATHIZE
Take a walk in the user’s shoes. Fully understand the perspective of your user or customer.
Led by: Jennifer McLennan, Senior Director Design & Development, Marriott
Alli Beane, Senior Director Design & Development, Marriott
Harlan Kennedy, Founder,Director of Strategy, Orange
Peter Antonelli, Design Director, Orange
TABLE 2: DEFINE
Based on your empathy work, culminate the findings to determine the focus of your design.
Led by: Janice Cho, Chief Design Officer, DevMynd
JC Grubbs, Founder, CEO, DevMynd
Adam Seigel, Head of Product, Amazon
TABLE 3: iDEATE
Generate a large pool of various possible solutions, exploring beyond the obvious.
Led by: Vinod Varma, VP Customer Experience & Product Strategy, American Express Global Business Travel
Raksa Oud, Senior Director, Digital Channel Experience, American Express Global Business Travel
Teresa Brazen, Senior Director of Professional Education, DesignIt
TABLE 4: PROTOTYPE
Transform intangible ideas into a physical form in which you and your peers can interact.
Led by: Danielle Galmore, Director New Business Innovation, Steelcase
Justin Daab, Principal, President, Magnani
TABLE 5: TEST
Try out refined prototypes, garner feedback from your users, refine your perspective.
Led by: Lindsay Kenzig, Lead Design and User Experience Researcher, eBay