April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Jessica Barnes


Service Design Principle
Walgreens


9:00 AM Workshop A: Ideation to Implementation: Driving Break-Through Ideas Through Customer Empathy

Design thinking has continued to grow as a tool for innovation and ideation, however new ideas fail when you fail to plan. Understanding how to solve your real problems through thoughtful ideation, user empathy, existing data, and cross-functional collaboration moves ideation from fuzzy front end, to tactical, implementable strategy, product, and service. Jessica will address steps including:
·         Framing and re-framing problems to drive thorough understanding
·         Balancing break through ideas with current business goals
·         Harnessing the power of storytelling and metrics to drive empathy 



Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda