April 14-17, 2020
Hilton Austin, TX

Jessica Barnes

Service Design Principle Walgreens

Why Jessica?

Jessica Barnes is a human-centered designer who is passionate about improving the lives of the people she designs for. As a Principal Service Designer for Walgreens, Jessica leads holistic service design activities within a strategic development area of Walgreen’s innovation portfolio. Jessica champions a user-centered approach to designing experiences for Walgreens customers and Team Members- guiding project teams through ideation through implementation. The solutions generated out of these processes are omni-channel, living in both physical and digital spaces. Prior to her time at Walgreens, Jessica was a Change Consultant for clients such as Hilton, Verizon, and Yum! Brands—designing engagement experiences for employees to execute strategies.

Jessica earned her MDes and MBA from the Illinois Institute of Technology in 2013. Jessica has also taught human-centered design and lean startup methods for the past 5 years as an Instructor at the Illinois Institute of Technology. She recently hung up her teaching cap to launch Peanut Butter Jelly Time, LLC, a financial service changing the way women learn, think and feel about money. 

Agenda Day 1

Tuesday, April 16th, 2019

9:15 AM Workshop D: Ideation to Implementation: Driving Break-Through Ideas Through Customer Empathy

Design thinking has continued to grow as a tool for innovation and ideation, however new ideas fail when you fail to plan. Understanding how to solve your real problems through thoughtful ideation, user empathy, existing data, and cross-functional collaboration moves ideation from fuzzy front end, to tactical, implementable strategy, product, and service. Jessica will address steps including:
·         Framing and re-framing problems to drive thorough understanding
·         Balancing break through ideas with current business goals
·         Harnessing the power of storytelling and metrics to drive empathy 

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda