Jon is a Partner at Modernist Studio, and the Founder of Austin Center for Design. He was previously the Vice President of Design at Blackboard, the largest educational software company in the world. He joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon has also held the positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.
Creativity is key to addressing ill-formed business threats and for giving structure to poorly defined market opportunities, yet many of us have started realizing the limitations that come with creative mindsets such as Design Thinking and Lean; after doing a lot of thinking and pivoting, we realize we still have to do a lot of doing. Furthermore, bringing creativity into your company can feel like adding to the mess, not fixing it. Creative processes can feel wild and unpredictable – and so do the people doing the creative work. In this morning keynote, hear from Design Thinking designer Jon Kolko define the skills that help bring confusion into focus.
Kolko will explain:
· How Design Thinking can offer a starting point and provide tools to help drive innovation
· The four main attributes of creative clarity necessary for successfully applying Design Thinking
· How to hire and manage creative talent
· Why a creative organization is ready to handle the innovation challenges of greenfield markets, to take on the challenges of shrinking market share, and to best the misalignment challenges introduced by running fast and loose