Joni Saylor - Advisory Board ChairDesign Principal
IBM Design Practice
Joni Saylor directs IBM's Design Practices team, with a mission to drive adoption of human-centered research and design approaches across the company. She previously led IBM’s Design Bootcamp for early career professionals, an interdisciplinary corporate education program that prepares recent graduates to join IBM's product and service teams. She has held senior positions in design research and industrial design and previously co-taught the InnovationSpace studio at Arizona State University. Saylor is recognized as a leader in creating and disclosing intellectual property and regularly speaks with design and business audiences on design education and transformation. Her design work has been recognized by IDEA, industrie Forum, and Core77. Joni values humility, optimism, and general relentlessness. She lives in Austin, TX.
IBM’s head of its design thinking practice, Joni Saylor will share the approach they’ve taken to build their world renowned design program. Saylor will highlight some of the tactics and lessons learned as they introduced design thinking into a corporate environment. She will share:
· Some of the failures they encountered and how they were transformed into triumphs
· How IBM uses design thinking to drive culture change
· Lessons learned that are applicable to business leaders and design leaders alike