Driving Sustainable Growth and Competitive Advantage through Human-Centered Design

April 14-17, 2020

Hilton Austin, TX

Kathy Emsoff

Managing Director, UX Charles Schwab

Why Kathy?

Kathy is an energetic design leader who is always looking for new ways to inspire visionary thinking and cross-collaboration across teams and partners. She currently leads user experience for Charles Schwab’s Austin Digital Accelerators and Advisor Services. Prior to joining Schwab, she led a multidisciplinary UX team for Dell Services IT, focusing on the end-to-end service experience for Dell customers from support through the support agent experience. While at Dell, Kathy helped to lead the transformation of Dell Support to a responsive design, serving over 4 million customers per week and introduced user experience into the agent desktop experience on Salesforce. Kathy has worked on a range of projects and clients throughout her career spanning across a wide variety of brands including BMW, Southwest Airlines, Samsung, and State Farm. Kathy lives in Austin, Texas with her husband and family and holds a bachelor’s in Communication with a minor in Psychology from the University of Texas Permian Basin.

Agenda Day 2

Wednesday, April 17th, 2019

3:00 PM Digital Transformation: Design Thinking and Collaboration as a Catalyst for Change

Digital transformation is all about people and Charles Schwab is using Design Thinking to innovate new ways of developing solutions to get to better outcomes faster. Through this three-year transformation, Charles Schwab embraced a people-first approach of radical collaboration across the company. This led to established new ways of working bringing all disciplines together to: Prioritize user needs, work iteratively, act quickly, make to learn, and test with users every step of the way.
  •  Demystify and democratize the design process
  •  Understand the journey from a user’s perspective
  •  Think differently about how to approach problems

Check out the incredible speaker line-up to see who will be joining Kathy.

Download The Latest Agenda