DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Kerry Renna

Director of Consumer Insights SharkNinja

Why Kerry?

Kerry Renna is the Director for Consumer Insights at SharkNinja, a global home appliance company. With experience spanning across hair care, shave care, and home appliances she is an advocate for actionable consumer insights to drive business growth. Her experience is focused in product development through the application of consumer truths and trends to the business needs, enabling robust product launches. She is committed to building consumer research competency and influence into the CPG culture, and has most recently helped her company expand their global impact through consumer learning.

Agenda Day 3

Thursday, April 18th, 2019

11:15 AM “Design Thinking for…”

Design thinking came to our attention for a variety of reasons, in these interactive sessions, explore the use case across different projects, focuses, and divisions. Each Interactive Discussion Group runs three times back to back. Pre-Select 3 of 8 sessions to attend 11:30; 12:05; 12:40

#1 Digital Transformation
  • Identifying true pain points of customer’s digital touchpoints
  • Designing an infrastructure capable of digital innovation
  • Analyzing success based on experience versus competitors

#2 Automation
Joseph Smiley-Design, Experience, Design Principle, E*Trade
  • Roadmapping experiences to define  avenues for effective self service
  • Creating a culture of strategic design to humanize automated interactions
  • Utilizing AI to revamp employee experience


#3 Brand Experience
  • Discovering why brand experience is everything
  • Hearing how Point B helped Starbucks innovate
  • Learning methods to amplify your design thinking skills

#4 Cultural Transformation
  • Activating the frozen middle
  • Garnering executive level buy-in
  • Designing for sustainable buy-in

#5 Employee Engagement
  • Hearing a real-world case study of an employee engagement team using design thinking
  • Applying a unique methodology (improv!) to improve your team’s design thinking toolkit
  • Improving your skills related to both your internal employee engagement team and how you engage with employees in the course of a design thinking project

#6 Innovation
  • Identifying meaningful experiences to pursue
  • Fostering an innovative mindset across all teams
  • Accelerating innovation outcomes

#7 Collaboration
  • Fostering cultural buy-in
  • Identifying key stakeholder involvement
  • Working across remote and dispersed teams

#8 Product Design
  • Cross functional collaboration on product development
  • Strategic ideation before implementation
  • Methods of Rapid prototyping and reiteration

Check out the incredible speaker line-up to see who will be joining Kerry.

Download The Latest Agenda