Live Chat Software
23-25 April, 2018
United States

Kevin Wick

Executive Creative Director
Smashing Ideas

With nearly 25 years of design leadership expertise, Kevin leads Smashing Ideas’ design practice, which spans design research, conceptual design, information architecture, interaction & UX design, visual design & storytelling, and usability testing across a multitude of digital platforms. His unique possible+pragmatic approach results in digital engagements that go beyond usability and usefulness to become experiences that delight and have personal significance in the lives of the end-users. This has resulted in a client list that includes Philips, Amazon, T-Mobile, Discover, PwC, Microsoft Accelerator, and ABCNews to name a few

11:45 AM Is Design Thinking Scalable?

For some the answer is an obvious, resounding “yes”, while others believe each division should remain in its silo and leave it to the creative team to work their design thinking magic. Others may simply argue that a myriad of hurdles can get in the way, making it seem like a never-ending uphill battle to a fantasy destination.

Hear from professionals share their successes, disappointments and beliefs as they address:
·         What an organization with design thinking at scale can look like and how it has impacted their customers
·         If it is scalable, where does change begin?
·         What holds companies back from scaling design thinking?
·         Can you and your team implement this when they are spread all over the world?
·         How can you gain buy-in from the right people?

Check out the incredible speaker line-up to see who will be joining Kevin.

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