Krista SiniscarcoPrincipal Designer
I’m Krista. I escaped the frozen tundra that is upstate New York to get my education, earning an MFA in design management from Savannah College of Art and Design in Georgia. As principal UX designer at Cantina, I bring a diverse, 15-year background in design and higher education to the team. I’ve worked with such brands as MINI, Fidelity, American Greetings, Converse, Aruba, and National Geographic Channel. For National Geographic, I worked as lead UX designer for the interactive “Killing Jesus”section of their website.
Once company leaders have bought into design thinking, roadblocks can emerge in middle-management. What strategies can you leverage to enhance buy in and overcome implementation challenges on the ground?