DRIVING SUSTAINABLE GROWTH AND COMPETITIVE ADVANTAGE THROUGH HUMAN-CENTERED DESIGN
 

April 14-17, 2020
Hilton Austin, TX

Kristin Youngling

Senior VP of Data Strategy Ogilvy


Agenda Day 2

Wednesday, April 17th, 2019

2:00 PM SHOW ME THE DATA: Driving CX Through Meaningful Analytics


Customer experience matters more than ever, yet designing experiences that meet customer expectations and deliver on business outcomes continues to be a challenge. In this presentation, we’ll talk about how data can be used to drive more impactful human-centered design thinking. We’ll also share examples of how real enterprise companies are using data to better understand their customers, shape design, and quantify the impact of these efforts on their business.

  • Creating empathy through data-driven insights
  • Using diverse datasets to connect customer pain points with value for business 
  • Measuring the impact of human-centered experiences with advanced analytics 
  • Showcasing case examples of enterprise data-driven design thinking

Check out the incredible speaker line-up to see who will be joining Kristin.

Download The Latest Agenda