Driving Sustainable Growth and Competitive Advantage through Human-Centered Design

April 14-17, 2020

Hilton Austin, TX

Lily Bather

Interaction Designer 7-Eleven

Why Lily?

Lily is a visual designer, creative thinker, and avid advocate for user centered design. She specializes in human-computer interaction and believe in the power of strategy and collaboration. She has been a part of design projects in Ericsson, Deloitte, Boy Scouts of America, and currently a member of a multidisciplinary UX Team at 7-Eleven, crafting their next generation of software applications.

Agenda Day 2

Wednesday, April 17th, 2019

3:00 PM Building your UX Playbook: Core Principles of Effective Design Thinking

Designing digital experiences is essential to remain competitive in today’s experience economy, however to create viable product and user experience, requires a steady pulse on the customer’s needs as well as cross-functional collaboration. Ben and Lily address their journey building user experience team from the ground up, creating a framework for purpose, practice, and product. They will address:
  • Core Principles of effective Design Thinking
  • Collaborating across functional, product, and siloed teams
  • Creating a framework for rapid scale and growth

Check out the incredible speaker line-up to see who will be joining Lily.

Download The Latest Agenda