April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Lisanne Norman


Director of Design Thinking
Visa


4:05 PM The ROI of Customer Empathy

While empathy is a soft skill, hard metrics in both the organization at large and on a per-project basis also proves tangible value. However, in organizations typically rigid, analytical, and risk adverse, how can you really prove the value of empathy in a way that resonates? Lisanne addresses her journey building the value and implications of effective empathy, addressing:
•             Involve diverse teams into the research process
•             Present team and skillset as a known as a organizational resource
•             Put dollars and cents around impacts of empathy


Check out the incredible speaker line-up to see who will be joining Lisanne.

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