April 16 - 18, 2019
JW Marriott Austin, Austin, FL

Mauro Porcini


Chief Design Officer
PepsiCo


8:00 AM MORNING KEYNOTE ADDRESS: Design Transformation: The True Power of Design Thinking

Design thinking has dramatically transformed over the last few years. Specifically, an emerging use case of design thinking that is transformative. in nature. Spanning from digital, cultural, organization, and brand transformation, the design thinking process brings collaboration across siloes, stakeholder buy-in, and an emphasis on customer centricity that drives holistic change.
  • Understanding the value of design cross-functionally
  • Creating a human-centric culture obsessed with your customer
  • Sustaining growth as a design led organization.


Check out the incredible speaker line-up to see who will be joining Mauro.

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