PepsiCo is one of the most well known design thinking champions in the business world--with Mauro leading up many of the initiatives that led to this status. With his extensive expertise and portfolio, Mauro's work is the epitome of successful design transformation in large scale organizations.
Mauro Porcini joined
PepsiCo in 2012 as its Chief Design Officer.
In this newly created
position, Mauro is infusing design thinking into PepsiCo’s culture and is
leading a new approach to innovation by design that impacts the company’s
product platforms and brands, which include Pepsi, Lay’s, Mountain Dew,
Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and
SunChips. His focus extends from
physical to virtual expressions of the brands, including product, packaging,
events, advertising, retail activation, architecture, and digital media.
2016, the Italy America Chamber of Commerce awarded him with the Business and
Culture Award, a recognition given every year to one Italian that has performed
in an extraordinary way in the United States in the fields of business and
culture. That same year he received the US Design Brand Leader Award. In 2015,
the newspaper “Il Giornale” named him “One of the 10 Italians that will change
the world” while GQ Italy listed him as one of the “30 Best Dressed Men of
2014, Mauro was included in Fast Company’s
“Most Creative People in Business 1000”, an influential, diverse group of modern Renaissance men and women
across the economy and around the globe. He was also recognized with the “PRIMIDIECI UNDER 40”,
an award that celebrates the extraordinary
professional and personal success of the ten most distinguished Italians in the
U.S. every year.
Since 2013 Mauro has been part of the “Italian Talents in a
Foreign Country” community of the Aspen Italia Institute chaired by prof.
In 2012 Fortune Magazine
listed him in the “40 under 40”
ranking – its list of “the business’s hottest rising stars” – the only designer
included, Ad Age named him in their
“Creativity 50” – its list of the “world’s most influential creative
personalities” and the PoliMi of the
University Politecnico of Milan has recognized him withthe AlumniPolimi Awards
2012 (area Creativity) for the “great merit of contributing to enrich the
Italian culture in the world”.
In 2011, Fast Company recognized
him as one of the “50 Most Influential
Designers in America” and “Master of Design” while the World HR Forum in Mumbai presented him with its “Award for
Leadership and Innovation.”
Since its creation PepsiCo’s Design function, led by Mauro, has
been recognized with almost 700 design and innovation awards from several
institutions around the world.
Prior to joining PepsiCo, Mauro served as Chief Design Officer at
3M, where his mission was to build and nurture a design sensitive culture in a
technology driven and global corporation.
The Wall Street Journal’s CFO
Journal in 2011 called him “the man putting 3M on the design map,” and
under his design leadership, 3M made Fast
Company’s list of 30 companies that “get” design.
His teams, based in the U.S., Italy, China and Japan, won many of
the world’s most prestigious design and innovation awards.
Mauro’s work has been featured in several books on design and
innovation in multiple regions of the world. Amongst others, “Creative
Confidence” (by Tom Kelley and David Kelley), Jugaad Innovation (by Simon
Ahuja, Navi Radjou, Jaydeep Prabhu), “Il Minimo Sostenibile” (by Gino Finizio)
and “Vincere con le idee” ( by Enzo Baglieri,
Mauro began his professional career at Philips Design and then
created his own design firm, Wisemad Srl, in Italy with the celebrated
entertainment producer and music star Claudio Cecchetto. His work has been showcased at the Louvre in
Paris as well as the Seoul Art Center.
Mauro sits on the Board of Directors of the Design Management
Institute, on the Board of Directors of the Italy-America
Chamber of Commerce and
on the advisory council of other design and art institutions. He currently
lives and resides in New York City.
Check out the incredible speaker line-up to see who will be joining Mauro.