Driving Sustainable Growth and Competitive Advantage through Human-Centered Design

April 14-17, 2020

Hilton Austin, TX

Mauro Porcini

Chief Design Officer PepsiCo

Agenda Day 3

Thursday, April 18th, 2019

8:00 AM MORNING KEYNOTE ADDRESS: Design Transformation: The True Power of Design Thinking

Design thinking has dramatically transformed over the last few years. Specifically, an emerging use case of design thinking that is transformative. in nature. Spanning from digital, cultural, organization, and brand transformation, the design thinking process brings collaboration across siloes, stakeholder buy-in, and an emphasis on customer centricity that drives holistic change.
  • Understanding the value of design cross-functionally
  • Creating a human-centric culture obsessed with your customer
  • Sustaining growth as a design led organization.

Check out the incredible speaker line-up to see who will be joining Mauro.

Download The Latest Agenda